31 Aug 2011

This is the final image from the Vauxhall Trade Club 20th birthday ad I art directed, that we shoot back in June. The ad was to celebrate Vauxhall Trade Clubs 20 years of existence and how far they have come over the years.

The creative chosen had two scenes. A modern day scene with a brand new Vauxhall Corsa, and the 1991 scene with a 1991 Vauxhall Nova from Vauxhall's heritage centre (which is the old version of the Corsa) which we themed and styled. It was interesting on the shoot to see the size difference between the two cars, with the Nova being quite a bit smaller.

After the photoshoot it went back to the photographers studio for some retouching work that helped transformed both of the images especially the 1991 image. It was shot and retouched by Nigel Harniman and his team.

Here are a few behind the scenes photos that I took during the shoot.


17 Aug 2011

Over the last couple of months since my last post my illustration has been hanging in the Serco Headquarters for another part to the AOI exhibition 'The River Thames' competition. Fingers crossed, I will have some pictures of it hanging in their building soon to show.

It's been really busy at Palmer Hargreaves too. I've been there over a year now  which has gone so fast, and I'm loving every minute of it. In July, I went on my first photoshoot, by myself (previous shoots had been with Senior Art Directors) to art direct an idea of mine showing how far a car companies trade club has come over it's 20 years of its existence. It was shot on set in a garage in Bristol with 2 cars, a brand new modern day car (we had to take the covers of the seats it was that new) and a 20 year old car from a heritage centre. Here is a picture from the shoot below:

I will soon put the ad on my website after it has ran, along with ads from my last year as I update my portfolio.

I look forward to posting next months adventures. If not sooner, as I head off to Edinburgh Fringe Festival for the first time tomorrow.