26 Aug 2013

I just missed last week, sorry for it being a day late. I arrived in Perth late last week after a day of traveling and at first I had to remind myself what day it was, losing a day to traveling.

I was so tempted to share the new Nike ad (if you haven't seen it, watch it here) as it is fantastic and the budget, wow. But I thought as it's on every other website. So last week's ad of the week involves Vine. Airbnb are asking for your help to make the first ever Vine film. First follow @airbnb on Twitter to discover your shot list, you'll then need to vine/film what the tweet is and at the end of it all, Airbnb will make a film which will premiere on the Sundance Channel. It reminds me of the crowdsourced 'Life in a Day' film using clips from YouTube. But this limits you to 6 seconds, which I think will help, as you don't really have an excuse not to do it, as it's only 6 seconds.


16 Aug 2013

This week it's not a press ad, TV ad or even digital campaign. But something totally different by Paddy Power, who have helped out Farnborough FC, who are deep in administration. By giving them a dream line up of players such as Beckham, Messi and Maradona. But lucky for the components of Farnborough FC, it's the same team as last season, as their players have all changed their names by deed poll (even their manager is now Jose Mourinho). It's going to be great watching soccer saturday when any of these players score and wouldn't it be great if the two Jose's met in the FA cup this season.

I like how a huge bookmaker has helped out a struggling team to survive. It's a great PR story for Paddy Power and Farnborough FC.


11 Aug 2013

This week it goes to an ad which has caused a few hundred complaints. It's the new Marmite ad, which spoof's animal rescue documentaries carrying on the Love it, hate it work. ASA have received complaints saying it's poor taste and deeply offensive. I think it's a lovely idea and people do neglate their Marmite at the back of their cupboards (I do). It is done in a light hearted way, but I don't find it offensive at all, let along picking up the phone to complain. What do you think?

But well done to Marmite for donating £18,000 to RSPCA following the complaints.


4 Aug 2013

I saw these ads in a creative newsletter this week and they really stood out for me, how visually simple they are. Well done DDB Sydney.


2 Aug 2013

This morning I found out that three pieces of my work have been made finalists in four categories at the Fresh Awards 2013. The awards night is a couple of months away and with Palmer Hargreaves getting 12 pieces shortlisted overall, it will hopefully be a good night. Shame I'll be missing it, due to being in Perth.

Best self promotion and Best ambient idea - PH 10 commandments carpet

Best media innovation - Isuzu D-Max

Best charity ad - Hearing Dogs for Deaf People