tag:blogger.com,1999:blog-89682626503240538682024-02-19T11:20:53.433+08:00Henry BillingtonI'm a Senior Art Director, currently working at Gatecrasher Advertising, Perth.
On my blog I like to share ads I'm loving, new work and news.Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.comBlogger342125tag:blogger.com,1999:blog-8968262650324053868.post-38064209935899965782023-11-29T16:27:00.005+08:002023-11-29T16:29:28.576+08:00THE LAST FEW MONTHS + AD PICKS<p>Here's a new Ad Picks, with some ads that caught my eye over the last few months +</p><p>The use of Ai tech is getting better and better. I use it almost everyday in programs like Photoshop, that adds a new level to what you can do.</p><p>France did this spot for women's football, tricking you to think it was men playing, but in fact it women.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ylA2yOOaGHM?si=2GERPPUiW4iLmTze" title="YouTube video player" width="560"></iframe></p><p>Imagine googling first aid in an hour of need and getting shown an ad. Well, this is here to help. I really hope it breaks through.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/0hBo1ERCS0g?si=mD_prYJEiZ453mHZ" title="YouTube video player" width="560"></iframe></p><p>Hoyts Cinema launched this new campaign, playing with the thought that people watch movies nowadays on devices they weren't originally meant to be viewed on. Simple, but effective communication.</p><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/oJ9gZY28vRM?si=F78sdp9e3qDOnx6D" title="YouTube video player" width="560"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: left;">I really like the use of graphics in this spot for Instagram, they stuck with me as a treatment. It really carries the story and draws me in. I'm sure I will use this as a reference for clients in the future on how to treat graphics.</div><div style="text-align: left;"><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/MTvlnYcUCDc?si=MS9JMf6vwRCD3CnP" title="YouTube video player" width="560"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: left;">Bravo to the craft in this spot. You don't see this level in craft, so it should be appreciated for every little bit for detail. I've always wanted a house with hidden doorways, perhaps not this small though.</div><div style="text-align: left;"><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/o1Zl_Oa0g4c?si=gyCY__NqtbOszAZA" title="YouTube video player" width="560"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: left;">One of the quirkiest spots I've ever posted, but I can't get it out of my head. 'As close as you can get to the concert' for a brand new TV. This is best spot of the campaign, but the others are worth a look too if you enjoyed it.</div><div style="text-align: center;"><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/nr3C8Hf_Ekk?si=UL68KjM42De2uV5V" title="YouTube video player" width="560"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: left;">Telsta a telecommunications provider in Australia, did this fun spot supporting local AFL clubs, after the team bus breaks down who do they call? The direction has got many moments with a whole range of characters that make you smile. I've watched this multiple times every time I see it, I can't say that about many ads.</div><div style="text-align: center;"><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/gbMeKMkE_mk?si=JdVhbj8Mu92b6kps" title="YouTube video player" width="560"></iframe></div><div><br /></div><div>Hope to see you again soon.</div>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-33301911568039766232023-11-23T15:42:00.000+08:002023-11-29T16:44:35.115+08:00NEW WORK - LIVELIGHTER<p style="text-align: left;"><span face=""Maven Pro", sans-serif" style="background-color: white;">We were briefed to come up with an activation idea that would encourage people to try cooking more healthy meals at home. The answer, find a fun way to put recipes and ingredients into people’s hands. This stunt was so effective, city workers were queuing up for goodie bags and the chance to be part of the online video of the event. </span></p><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="877" src="https://www.youtube.com/embed/bJnKtaXsxPg" title="Thanks to everyone who pressed the doorbell! 🔔🎵We had such a blast! #food #funny #charity #cooking" width="493"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><o:p><i>Credits</i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><o:p><i><br /></i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><o:p><i>Client: LiveLighter</i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><o:p><i>Agency: Gatecrasher Advertising, Perth </i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><i>Creative Directors: Adam Barker, Lori Canalini<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><i>Senior Art Director: Henry Billington<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><i>Copywriter: Hayley Kaptein<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><i style="font-size: 11pt;">Account team: Tony Scampoli, Emma Lambert, Sara Cunningham</i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><i><br /></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><i>Production company: Stir Fry Content Kitchen<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><i>Producer: Elsie Shaw, Jess Seinor<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><i>Head of content production: </i><i style="font-size: 14.666667px;">Calle Bolmgren</i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: left;"><i>Editor: Ben Wright</i></p></div>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-22714739663386945172023-11-01T15:49:00.000+08:002023-11-29T16:44:26.784+08:00NEW WORK - CANCER COUNCIL WA - CLEAR THE AIR<p style="text-align: left;"> <span face=""Maven Pro", sans-serif" style="background-color: white;">The powerful attraction and peer pressure surrounding vaping for young people is almost impossible to counteract. In order to get through the barriers, we decided to use vape industry tactics in our favour. These videos were designed to look like vape ads targeting young people, which then switched to reveal the true nature and hidden harms of the product.</span></p><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="877" src="https://www.youtube.com/embed/ah15WB3cP9w" title="🍓 What's really in your vape? 🍓" width="493"></iframe></div><div><div style="text-align: center;"><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="877" src="https://www.youtube.com/embed/iSDmxzxXPZk" title="🥭 What's in my vape? 🥭" width="493"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="877" src="https://www.youtube.com/embed/ivQOuRBbxdo" title="🍇 What's really in my vape? 🍇" width="493"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="877" src="https://www.youtube.com/embed/WVxjRbnFk4w" title="🍏 Feeling nic-sick? 🍏" width="493"></iframe></div></div><div><br /></div><div><em style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: Georgia; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 16px; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-ligatures: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><o:p><i>Credits</i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><o:p><i><br /></i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><o:p><i>Client: LiveLighter</i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><o:p><i>Agency: Gatecrasher Advertising, Perth </i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><i>Creative Directors: Adam Barker, Lori Canalini<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><i>Senior Art Director: Henry Billington</i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><i style="font-size: 11pt;">Account team: Emma Lambert, Sara Cunningham</i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><i><br /></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><i>Production company: Stir Fry Content Kitchen<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><i>Producer: Elsie Shaw, Jess Seinor<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><em style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: Georgia; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 16px; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-ligatures: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><i style="font-family: Calibri, sans-serif; font-size: 14.666667px;">Animator: Cameron Aitkenhead</i></em></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; font-style: normal; margin: 0cm;"><i>Sound Design: Ben Wright</i></p></em></div>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-24325644483248592282023-06-12T11:36:00.003+08:002023-06-12T11:36:55.338+08:00NEW WORK - LIFELINE WA<p>A new recruitment campaign for Lifeline WA.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2023/May/147922_1685070171_Lifeline%20Recruitment.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="566" height="800" src="http://www.bestadsontv.com/files/print/2023/May/147922_1685070171_Lifeline%20Recruitment.jpg" width="566" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i><br /></i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i style="font-size: 11pt;">Credits</i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i>Client: Lifeline WA</i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i>Agency: Gatecrasher Advertising, Perth </i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Creative Directors: Adam Barker<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Senior Art Director: Henry Billington</i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i style="font-size: 11pt;">Managing Director Tony Scampoll</i></p>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-19355488958408942702023-05-31T11:52:00.005+08:002023-06-12T13:22:04.915+08:00MAR/APRIL/MAY AD PICKS<p>It's been a busy few months with the arrival of my second child in April. </p><p>This made my laugh and was well timed for me by Marmite. The 3D scans of babies are quite alien like and can be a bit weird looking. But when they come out it's one of the best moments of your life.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2023/Apr/146692_1682053082_Marmite%20Baby%2048S_Page_1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="800" height="320" src="http://www.bestadsontv.com/files/print/2023/Apr/146692_1682053082_Marmite%20Baby%2048S_Page_1.jpg" width="640" /></a></div><p>This is the last baby ad I promise, it's just very clever by IKEA and brave with the product being second best.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/peo8h--U8dA" title="YouTube video player" width="560"></iframe></p><p>This ad made my smile and is a brilliant product demonstration. Please don't try this at home.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/cVfanpFndJM" title="YouTube video player" width="560"></iframe></p><p>A great line and shows how Heinz dominates the ketchup market.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2023/Mar/145996_1680014045_Fraud_Kitchen.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="448" data-original-width="800" height="358" src="http://www.bestadsontv.com/files/print/2023/Mar/145996_1680014045_Fraud_Kitchen.png" width="640" /></a></div><br /><p>This really caught my attention; a striking visual display representing idea of a war of words. As the words are spoken the other person gets impacted, without either even throwing a punch, showing abusive language can affect people more than you think. Haven’t seen anything like this and it’s done so well.</p><p style="text-align: center;"><iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="360" src="https://player.vimeo.com/video/805677502?h=d777cf29c4&color=ddd783" width="640"></iframe></p><p>I hope you enjoyed the ads, I'll catch you soon.</p>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-77581250493833331442023-02-27T16:02:00.001+08:002023-08-09T10:10:04.903+08:00JAN/FEB AD PICKS<p>There's been some brilliant ads to start the year, let's jump straight into Ad Picks 2023.</p><p>This is a very clever medium for a car ad. Don't use big billboards like everyone else, use little ones only you reserving camera will pick up, It's a place you always look at too (I hope).</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/5yFI8qWKcsc" title="YouTube video player" width="560"></iframe></p><p>This Super Bowl for GM Motors made me laugh, Will Ferrell in a role he was born to play. There are some very clever moments, including Stranger Things. I loved the zombie bite connecting the start and end of the spot.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/mdsPvbSpB2Y" title="YouTube video player" width="560"></iframe></p><p>An ad asking people to make an ad? Intresting right? </p><p>This mobile phone company in New Zealand did exactly that, for the many people who want to get their voice onto radio. They called up a number and left a message reading out the copy from the billboard. Each billboard had specific messaging as per location.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/4/2022/10/10195605/CB-PR-Shot-1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="499" data-original-width="800" height="399" src="https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/4/2022/10/10195605/CB-PR-Shot-1.jpg" width="640" /></a></div><p></p><p>'Squarespace a website that makes websites' is brilliant. A Matrix feeling spot with Adam Driver. I liked the grade and the whole feeling of the spot.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/lIf27sHt2QA" title="YouTube video player" width="560"></iframe></p><p>The Yellow stickers on supermarket food show that it's been reduced, what do you make with all of these random bits of food? Some people can only afford these items. This company has created an app cookbook, scanning these barcodes will give you recipe suggestions, smart.</p><p>I can see this really making a difference.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2023/02/23111643/Gif-3.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="800" height="640" src="https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2023/02/23111643/Gif-3.gif" width="640" /></a></div><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2023/02/23110857/still-1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="800" height="384" src="https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2023/02/23110857/still-1.jpg" width="640" /></a></div><br /><p>This French spot is over 2 minutes. but how this story plays out it's pretty much a short film and it's worth it in the end for Canal +.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/UdB9D-K4F9A" title="YouTube video player" width="560"></iframe></p><p></p><br />Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-69220481066720139172023-01-27T11:59:00.000+08:002023-01-27T11:59:02.975+08:00NEW WORK - ROAD SAFETY COMMISSION<p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;">RSC and GC roll together safely.<b><o:p></o:p></b></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p> </o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;">With the growing popularity of eRideables transportation devices, the Road Safety Commission of WA recently launched an online campaign to remind all road users of the need to share our roads and paths safely.<o:p></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><br /></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;">The brief was to convey all of the new regulations relating to path usage, but do it in a way acknowledged and fostered shared responsibility by all.</p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><br /></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm; text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/aadcbj6GiYU" title="YouTube video player" width="560"></iframe></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><br /></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i>Credits</i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i><br /></i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i>Client: Road Safety Commission WA</i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i>Agency: Gatecrasher Advertising, Perth </i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Creative Directors: Adam Barker, Lori Canalini<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Senior Art Director: Henry Billington<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Copywriter: Adam Barker<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i style="font-size: 11pt;">Account team: Magda Wood, Sara Cunningham</i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i><br /></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Production company: Stir Fry Content Kitchen<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Producer: Elsie Shaw<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Editor: Ben Wright<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Make up: Sally Phipps<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Animator: Cameron Aitkenhead<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><br /></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Client team: Joanna Hynes, Kirsten Brent</i></p>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-42085267546682826572022-12-05T16:13:00.001+08:002023-08-09T10:11:30.924+08:00CHRISTMAS AD PICKS<p>Christmas ads seem to come out earlier every year, decorations and mince pies are out the day after Halloween. I wanted to share a few spots that have sparkled for me this year.</p><p>A lovely piece of storytelling about a dad bringing his child's favourite snow globe to life, it helps when you get Taika Waititi directing the spot.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/jQWLKhhWBTs" title="YouTube video player" width="560"></iframe></p><p>Elf one of everyone's favorite Christmas film, has been used in the new ASDA supermarket spot. They've used the actual footage from the film and brought it into the ASDA store, clever. The rotoscoping would have been fun on this one.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/KnW1TWqAXYs" title="YouTube video player" width="560"></iframe></p><p>Some of the John Lewis spots in the last few years haven't been as good as some of the first few, I've felt, but this one sits up there. I love the feeling of this spot, it feels very real and relatable to learning something new too. Making people more aware of adoption at the end is great.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/1z0jfP2gCIs" title="YouTube video player" width="560"></iframe></p><p>The world cup happening around Christmas is strange, this ad from the betting company Paddy Power brings Christmas and football together in some very fun snippets. I love the flair up the Turkey.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/2-5JdP0bIm0" title="YouTube video player" width="560"></iframe></p><p style="text-align: left;">Have a great break and thanks for reading.</p><br />Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-86318074624649172482022-11-28T11:53:00.000+08:002022-11-28T11:53:01.279+08:00SEPT/OCT/NOV AD PICKS<p>Quite a few good ads that have caught my eye these last few months, enjoy.</p><p>With agencies sometimes creating ads just to win awards, this ad sums it up brilliantly. The 'Left-handed mango chutney' plays with this in a dinner party scene. </p><p>My favourite bit is he only sold 6 jars, his wife buying 4. But he did get 12 billion impressions, brand engagement by 112% and won the Grand Prix. </p><p>More ads should be done tackling this, I'm laughing even thinking about it.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/3VwxkfTLPSs" title="YouTube video player" width="560"></iframe></p><p>FYP is a music video for Durex, getting more people to use them. I reckon this will get a lot of shares for the right audience too. It's a very Lonely Island style video (I'm on a boat and more).</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/gmSK87FNaxg" title="YouTube video player" width="560"></iframe></p><p>A true love story in this one for Volvo trucks, who are back with a fun spot. </p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ufye-txv1AY" title="YouTube video player" width="560"></iframe></p><div>The craft in every aspect of this ad is beautiful, for an Insurance company too, it really stands out.</div><div><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/s4jrAGIrFWc" title="YouTube video player" width="560"></iframe></div><div style="text-align: center;"><p style="text-align: left;">Inployable, is bigger than just this spot creating a recruitment drive for employers to give people with down syndrome a chance. I fondly remember Tuck in Ozark and thought how great it was to get more down syndrome roles in TV and film too.</p><p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Bryv_zZ9SCM" title="YouTube video player" width="560"></iframe></p></div><p>Virtual beauty isn't real, the representation is lacking. Dove with their 'Real Beauty' campaigns have created real characters based off real people in the spot. Gaming companies should take note.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/H5L43Qc7IFM" title="YouTube video player" width="560"></iframe></p><p>A very clever use of media, putting these spots right at the end of a popular Murder Mystery TV show in New Zealand. They added an extra scene with the same actors who died in that episode, wishing they had life insurance. </p><p>A good spot to end it this time too, I hope you enjoyed these spots as much as I did.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/4Wwn2UcWoCk" title="YouTube video player" width="560"></iframe></p>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-44750349963692534632022-08-30T11:32:00.007+08:002022-10-31T16:56:18.309+08:00JULY/AUG AD PICKS<p>It's Ad Picks time.</p><p>I love a good fantasy game and I was surprised this was never done before, having a mixed male and female players in one fantasy league. I hope to see more of these in the next few years.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlGsTJGKLbk15SUboaumGGS4_ROnpdMfZkccdrcN6149dWHDFedZ9LH7QMjDgC-3sQkQhNykRylh0sXsIif_Bmfbl3WX11q7iTE_skBeO2gqkM4wxMhK0H8rmyhb0_BkdnjAi_Wop2zYbzEHghvnYSW4jwhRFqTQUtLOnxwb40ViC-vIdIYqjw_dw/s2874/NRL.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2092" data-original-width="2874" height="466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlGsTJGKLbk15SUboaumGGS4_ROnpdMfZkccdrcN6149dWHDFedZ9LH7QMjDgC-3sQkQhNykRylh0sXsIif_Bmfbl3WX11q7iTE_skBeO2gqkM4wxMhK0H8rmyhb0_BkdnjAi_Wop2zYbzEHghvnYSW4jwhRFqTQUtLOnxwb40ViC-vIdIYqjw_dw/w640-h466/NRL.png" width="640" /></a></div><p>This next ad is very clever, playing with scenes in horror films that always happen and the stupid things they do 'running away from the killer, rather than grabbing something big and sharp, dumb'. It's for American Red Cross getting blood donors, as so many people like watching blood spilled not many people give blood</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/PxpdgHjZXl8" title="YouTube video player" width="560"></iframe></p><p>What would you trade? A man (Cheestring in disguise) buys a billboard with one Cheestring for a trade, seeing what he could trade it for. It went crazy viral with people offering all kinds of things. </p><p>It's the same idea as the book 'The Red paper clip', that a person starts with a paperclip and keeps trading his next item for a better item until he gets a house. It is well worth a read.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://nypost.com/wp-content/uploads/sites/2/2022/08/dfvedfve.jpg?quality=75&strip=all&w=1024" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" height="427" src="https://nypost.com/wp-content/uploads/sites/2/2022/08/dfvedfve.jpg?quality=75&strip=all&w=1024" width="640" /></a></div><p>Ai generators are amazing and quite scary at the same time. The other day I watched a video talking about Ai taking over from artists in the future. Heinz Ketchup jumped on the bandwagon with a fun campaign seeing what artwork it would create for 'Ketchup'. With there distinctive shaped bottle.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/LFmpVy6eGXs" title="YouTube video player" width="560"></iframe></p><p>I hope you enjoyed reading this months Ad Picks, see you soon.</p><br />Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-80938648822909003742022-07-21T13:03:00.015+08:002022-10-31T16:56:51.632+08:00MAY/JUNE AD PICKS<p>Hi, I'm sharing a few ads that have caught my eye over the last couple of months.</p><p>Time to check your privacy settings on your phone. This iPhone ad brings to life the scary realities in an auction settings, making you really aware that there are people out there bidding for your data.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/NOXK4EVFmJY" title="YouTube video player" width="560"></iframe></p><p>QR codes are now on everything after the rise of them with COVID check in's and after phones cameras finally integrated them. They have their place and when used correctly they work well, but don't just stick them on as an after though. This is a great creative example of the right use of them, integrating it into the ad.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2022/Jun/136593_1654094991_AvisoPianochico-21,4x27x9cm.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="570" height="640" src="http://www.bestadsontv.com/files/print/2022/Jun/136593_1654094991_AvisoPianochico-21,4x27x9cm.jpg" width="456" /></a></div><p>A beautiful crafted print ad for Guinness, it doesn't even need a line. I like how the 'Guinness' logo is designed into the layout.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://fabnews.live/wp-content/uploads/2022/05/76289828ADGSurfboardCannes5008x7063-scaled.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="567" height="640" src="https://fabnews.live/wp-content/uploads/2022/05/76289828ADGSurfboardCannes5008x7063-scaled.jpg" width="454" /></a></div><p>This cheeky stunt for Ribena around the Jubilee made me laugh, using Harry and Megan lookalikes.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2022/Jun/136651_1654156689_JMP_HARRY_MEGAN_03.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" height="426" src="http://www.bestadsontv.com/files/print/2022/Jun/136651_1654156689_JMP_HARRY_MEGAN_03.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>What stood out for you over the last couple of months?Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-37838619553655697472022-04-28T16:17:00.004+08:002023-06-12T11:30:19.395+08:00MAR/ARP AD PICKS<p>Welcome to Ad Picks March/April Edition.</p><p>I used to love playing Tony Hawk's games as a kid, I never had good balance so stuck to the game. I like this clever activation playing on skateboarders scratching their boards, in this activation they scratch the board to reveal special hidden prizes.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/epBSw4ksJ5Y" title="YouTube video player" width="560"></iframe></p><p>This new Snickers ad made me laugh, a very awaked moment brought to life very well. A moment that I hope you never experience.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/hD3WqYhopsw" title="YouTube video player" width="560"></iframe></p><p>The classic Jeep grill. Using airplane windows this time, even though it's showing travel via planes, the scenes it shows makes you want to drive a Jeep on the other end of your flight. Clever, well done Jeep.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2022/Apr/134866_1649865179_KV_Jeep_SemanaSanta_Mesa%20de%20trabajo%201%20copia.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="800" height="360" src="http://www.bestadsontv.com/files/print/2022/Apr/134866_1649865179_KV_Jeep_SemanaSanta_Mesa%20de%20trabajo%201%20copia.jpg" width="640" /></a></div><p>Walking your dog at night can be dangerous for both owner and drivers crossing the roads. I love these high vis fashion outfits for your dog to stand out and be saved.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2022/Apr/134881_1649909463_1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="421" data-original-width="800" height="337" src="http://www.bestadsontv.com/files/print/2022/Apr/134881_1649909463_1.jpg" width="640" /></a></div><p>A clever use of the McDonalds 'M'. this time promoting putting litter in the right place. Macca's bags are always on the streets, so it's great to see them putting a message out there like this.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2022/Mar/134445_1648621325_McDonalds%20outdoor.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" height="426" src="http://www.bestadsontv.com/files/print/2022/Mar/134445_1648621325_McDonalds%20outdoor.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">Thanks for reading, see you soon.</div>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-13993007975071856032022-02-24T12:03:00.001+08:002022-12-05T16:25:36.681+08:00JAN/FEB AD PICKS<p>Hello 2022.</p><p>I'm a big fan of Bluey, having watched multiple kids cartoons with my son. It's one of the funniest and most engaging for kids and adults. Air bnb have created the actually house as a listing to stay in, It's more than just advertising, love it.</p><p>Sadly it booked up very fast, but it's fun reading the listing <a href="https://www.airbnb.com.au/rooms/51279253?source_impression_id=p3_1644976845_rHZNlg2xVNZw83Fb" target="_blank">check it out here.</a></p><div class="separator" style="clear: both; text-align: center;"><a href="https://a0.muscache.com/im/pictures/miso/Hosting-51279253/original/0bf93aaf-051e-47a6-b574-5242d0ced288.jpeg?im_w=1200" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="626" data-original-width="800" height="501" src="https://a0.muscache.com/im/pictures/miso/Hosting-51279253/original/0bf93aaf-051e-47a6-b574-5242d0ced288.jpeg?im_w=1200" width="640" /></a></div><p>Jon Hamm not being on Apple TV and persuading him to be in an ad promoting it and telling you who is on it, well done. It's engaging and putting the product first and foremost throughout the whole ad without feeling forced.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/VD3wy3drkyA" title="YouTube video player" width="560"></iframe></p><p>This is going to hurt, is a book you must read. It's the stories of a junior doctor in the UK working 97 hour weeks, from gory to hilarious stories, you won't put it down. </p><p>The BBC in the UK have just put it on our screens, to promote it they have created this billboard with Doctors pagers (I hope not real active ones though).</p><p><a href="https://www.adweek.com/wp-content/uploads/2022/02/BBC1.jpg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="420" data-original-width="800" height="336" src="https://www.adweek.com/wp-content/uploads/2022/02/BBC1.jpg" width="640" /></a></p><p>My favourite Super Bowl ad this year goes to GM Motors bringing back Dr Evil. I love Austin Powers and to bring back the key cast in this way was great to see. </p><p>Sometimes when ads bring back actors replaying previous roles it can feel a bit forced and they've aged a bit too much for it, but this was fun.</p><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/UYoa64x59g4" title="YouTube video player" width="560"></iframe></div><div><br /></div><div>I hope you enjoyed it and checked out some ads you may have not seen yet.</div><br />Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-36434283764850235682022-02-09T12:05:00.003+08:002022-12-05T16:20:51.348+08:00NEW WORK - SUNSMART<div style="text-align: left;"><span face="Calibri, sans-serif">Taking a completely fresh approach to skin cancer prevention, this campaign is based on the theme ‘Two sides of the Sun’. It leverages the insight that the sun has a positive and nurturing side when the UV is below 3, but when it’s 3 or above, its damaging and destructive side takes over.</span></div><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Rs16lK3_0nU" title="YouTube video player" width="560"></iframe></p><div class="separator" style="clear: both; text-align: center;"><a href="https://henrybillington.com/img/work/sunsmart.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="380" data-original-width="800" height="304" src="https://henrybillington.com/img/work/sunsmart.jpg" width="640" /></a></div><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i><br /></i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i>Credits</i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i><br /></i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i>Client: SunSmart</i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><o:p><i>Agency: Gatecrasher Advertising, Perth </i></o:p></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Creative Directors: Adam Barker, Lori Canalini<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Senior Art Director: Henry Billington<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Copywriter: Adam Barker<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i><br /></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Production company: Stir Fry Content Kitchen<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Producer: <o:p></o:p>Anouk Ratnawibhushana</i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>Director: Matt Pitcher<o:p></o:p></i></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm;"><i>DOP: Ross Metcalf</i></p>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-40825828488244682832021-12-23T09:00:00.004+08:002023-06-12T11:31:29.545+08:00NOV/DEC AD PICKS - CHRISTMAS EDITIONI'm getting my last Ad Picks in for the year before the break. I've picked out my favourite Christmas ads this year (they all seem to come out at the start of November now) and a gaming spot too.<div><br /></div><div>Amazon Prime ads are always worth keeping an eye out for, they're always really engaging, hit insights brilliantly and most of all enjoyable. This is their 2021 Christmas ad 'An unlucky friendship' where a zoo night worker becomes friends with a laughing hyena. </div><div><br /></div><div>At first I thought it's a very intresting animal choice, but it's a brilliant decision. I bet it would have been a hard animal to sell into the client.</div><div><div style="text-align: center;"> </div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/tm-NXVDZZTU" title="YouTube video player" width="560"></iframe></div><div><br /></div><div>I wasn't a fan of the John Lewis spot this year. Instead I loved this Coca Cola one. It felt a lot more real and in the Christmas spirit. </div><div><br /></div><div>I really enjoy making things out of cardboard with my son, the other day using an empty wrapping paper tube to make part of a great race track for a Hot Wheels car. I'll give this a go when I get more boxes next year.</div><div><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/D4nCieBMJlo" title="YouTube video player" width="560"></iframe></div><div style="text-align: center;"><br /></div><div>This last spot is the odd one out, but I was worth sharing.</div><div><br /></div><div>When you play Call of Duty and get peckish, where do you eat with getting shot? Heinz identified hidden spots on the map to snack, if this takes off they won't be safe anymore. Eat with no defeat is a great line too.</div><div><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/8C7lqeK6Aes" title="YouTube video player" width="560"></iframe></div><div style="text-align: center;"><br /></div><div>Have a great Christmas and New Year. See you next year.</div></div><br />Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-13625829387813565942021-10-28T13:03:00.003+08:002022-12-05T16:26:56.577+08:00SEPT/OCT AD PICKS<p>Welcome to Ad Picks. I write these to share ads that have stood out to me and made me laugh, smile or even cry. I hope you enjoy reading it.</p><p>Lego are known for their people to have the same sized arms and classic legs forever. The Canadian Paralympic committee have created this expansion pack, 20 custom pieces that suit every set that you can 3D print. I'm surprised this hasn't been done and I'd love to see Lego add this to their sets in the future. It makes everyone feel a lot more equal.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/3XLznK0UoaI" title="YouTube video player" width="560"></iframe></p><p>Trying to kill your partner/farther for his life insurance, 100% illegal, but 100% funny and well done.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/YvYGO4o334I" title="YouTube video player" width="560"></iframe></p><p>A simple and clever type print ad I spotted today, that I had to share as it points to one of my favourite sayings 'Keep it simple stupid'.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2021/Sep/129465_1631191204_L_abto_CHOICE_final.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="566" data-original-width="800" height="453" src="http://www.bestadsontv.com/files/print/2021/Sep/129465_1631191204_L_abto_CHOICE_final.jpg" width="640" /></a></div><p>I remember as a kid doing an activity at Scouts, that you had blindfold yourself to experience what it's like to be blind. It was pretty scary and I remember it well, really struggling to find items. I can't imagine what it's like to go shopping blind. This ad raises awareness in a clever creative pop up store.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/uTSKk9UzcMc" title="YouTube video player" width="560"></iframe></p><p>I catch you in a couple of months for the last one of this year. Then we'll be in 2022.</p>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-16013300976878819782021-09-13T11:37:00.017+08:002022-12-05T16:22:23.898+08:00NEW WORK - HIF<div style="text-align: left;"><span face=""Maven Pro", sans-serif" style="background-color: white;">Bringing to life HIF’s new strategic focus on greater customer ‘choice’, we recently launched a new brand campaign based on the creative theme of ‘What if? The campaign is designed to help establish the new positioning ‘Freedom to choose’ while at the same time creating strong brand linkage to the message, a challenge often faced in the alphabet soup of health insurance brand acronyms.</span></div><div style="text-align: left;"><span face=""Maven Pro", sans-serif" style="background-color: white;"><br /></span></div>
<div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ANAfNnvJ5ao" title="YouTube video player" width="560"></iframe></div><div style="text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://www.gatecrasher.com.au/Portals/0/Project-Asset/HIF-bus.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="292" data-original-width="800" height="234" src="https://www.gatecrasher.com.au/Portals/0/Project-Asset/HIF-bus.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://www.gatecrasher.com.au/Portals/0/Project-Asset/Tram-HIF.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="800" height="360" src="https://www.gatecrasher.com.au/Portals/0/Project-Asset/Tram-HIF.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><p><span><i>Credits:</i></span></p><p><i><span>Client: HIF<br /></span><span style="border: 0px; box-sizing: border-box; font-stretch: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Agency: Gatecrasher, Perth<br /></span><span style="font-family: inherit;">Creative Director/Writer: Adam Barker <br /></span><span style="border: 0px; box-sizing: border-box; font-stretch: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Creative Director: Lori Canalini<br /></span><span style="border: 0px; box-sizing: border-box; font-stretch: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Senior Art Director: Henry Billington<br /></span><span style="border: 0px; box-sizing: border-box; font-stretch: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Account Director: Magda Wood</span></i></p><p><i><span>Production: Stir Fry Content Kitchen<br /></span><span style="font-family: inherit;">Animation: Cameron Aitkenhead</span></i></p>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-85148620667135648062021-08-24T15:34:00.008+08:002022-12-05T16:27:39.823+08:00JULY/AUG AD PICKS<p>It's Ad Picks time.</p><p>Starting this month with a funny spot from Amazon, it's a modern take on Rapunzel and it made me laugh. Nice production values too.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/A-CISJyXICk" title="YouTube video player" width="560"></iframe></p><p>I saw this ad during the Olympics multiple times and its stopped me putting multiple plastic bags in the red waste bin. It's not the most overly creative ad, but it shows advertising works when done well and with one key takeaway message. Save the environment people.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/CZ-8b0T3G90" title="YouTube video player" width="560"></iframe></p><p>The Wiggles and Simon Cowell the perfect combination finally put together. Being a dad to a 2 and a half year old, listening and watching the Wiggles daily, adding Simon into the mix cracked me right up. The Grey Wiggle. The writing is brilliant, I love the calamari line aimed at Henry the Octopus the best.</p><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/XHuyNLjod18" title="YouTube video player" width="560"></iframe></div><div><span style="background-color: #b2b2b2;"><br /></span><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/hZAcaadjQnw" title="YouTube video player" width="560"></iframe></div><div><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/WWaIV4zqKqs" title="YouTube video player" width="560"></iframe></div></div><div style="text-align: center;"><br /></div><div style="text-align: left;">I hope you enjoyed it, if there's anything you think I missed out, please send it over or comment below.</div>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-53660703292840309322021-06-28T15:02:00.001+08:002022-12-05T16:27:58.542+08:00MAY/JUNE AD PICKS<p><a href="https://henrybillington.blogspot.com/2021/06/push-up-challenge-2021.html">My push-up challenge is done</a> and next up is writing this edition of Ad Picks.</p><p>Guinness is a bit like Coke or McDonalds, they own those colours. This simple, but very clever ad showing things around with the world with the black and white colours.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/_8tmo-2cbKU" title="YouTube video player" width="560"></iframe></p><p>I'm loving these ads that are making history and getting things added into computer games. A great example from last year or so was Burger King sponsoring Stevenage F.C. So their logo was within the FIFA game. People where winning the Champions League with a team in the fourth division. </p><div class="separator" style="clear: both; text-align: left;">Now a player destined for glory, who got tragely lost his life in 2006 to knife crime has been added into FIFA for QPR. JD Sports are part behind this with his charity his family setup. </div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Keep and eye out for him next time you play and spread this story.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/293tWLiSFGA" title="YouTube video player" width="560"></iframe></div><div class="separator" style="clear: both; text-align: center;"><br /></div>5G build for gamers, this is a slightly longer ad, but I wanted to share it with all of the awesome visual tricks they've used. All of the lagging and disappearing backgrounds in games that we used to see in the past. 4G surely wasn't this bad though?<div><div><div><br /><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/MWAGNisWvFc" title="YouTube video player" width="560"></iframe></div></div><div style="text-align: center;"><br /></div><div style="text-align: left;">I hope you enjoyed reading this Ad Picks. Please let me know if there's anything that caught your eye this month.</div><br /></div></div>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-68969721788225661302021-06-03T09:24:00.004+08:002021-06-03T09:27:29.568+08:00PUSH-UP CHALLENGE 2021<div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;">This month I'm embarking on the push-up challenge, 3.318 push ups over 25 days for mental health.</span></div><div class="separator" style="clear: both; text-align: center;"><p style="text-align: left;">I find mental health is getting talked a lot more than it used too, but still not enough. </p><p style="text-align: left;">I've had to battles with my mind and mental health and seeked help. I found talking to someone really helped me, rather than fighting the same thoughts. I've shared some helpfully assets that have helped me a lot.</p><p style="text-align: left;">If you'd like to donate to support Lifeline WA and mental health, I'd really appreciate it. <a href="https://www.thepushupchallenge.com.au/pushuperer/197233">Click here to donate.</a></p></div><div class="separator" style="clear: both; text-align: center;"><a href="https://tpuc-assets.s3-ap-southeast-2.amazonaws.com/resources/TPUC_General-Announcement_Plain_2_Jan-21%20(002)%20-%20WITH%20DATE.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="800" height="640" src="https://tpuc-assets.s3-ap-southeast-2.amazonaws.com/resources/TPUC_General-Announcement_Plain_2_Jan-21%20(002)%20-%20WITH%20DATE.jpg" width="640" /></a></div><h2 style="text-align: left;"><b><br /></b></h2><h2 style="text-align: left;"><b>Apps</b></h2><p><b>Headspace app </b>-<b> </b>I used this as one of the first apps when I originally started mediations. It's got a great interface, Andy who trained as a monk has a fantastic voice and they these engaging simple animations. It's now even got a Netflix mini series. Paid subscription (keep an eye out for discounts though), a few of the first tracks are free to try it out.</p><p><b>Calm app </b>- Again a very popular one, a whole mix of mediations. I love the walking ones and sleep time stories. Paid subscription, but with some free content.</p><p><b>Insight Timer app</b> - Loads of amazing content and longer mediations. Mostly free, there is an option of mini courses that is a paid subscription.</p><p><b>Pause app</b> - A very simple graphic app with a great ground technique.</p><p><b>What's up app </b>- A text based app with simple easy to follow tips to control your busy mind.</p><p><b>Centr</b><b> app</b> - I use this app every day for recipes, mediation and workouts (not working out every day). Paid subscription. I found it when gyms shut last year and it's really my focus. It has a great popular Facebook community group who support each other too.</p><p>There are lots of other great workout apps out there, I've just found this interface and content invaluable.</p><h2 style="text-align: left;"><br /></h2><h2 style="text-align: left;">Workshops</h2><p><b>Introduction to mindfulness and mediation course</b> - I've done a couple of their courses in Perth (Australia wide too) and I loved learning about the different mindfulness techniques. <a href="https://mindfulnessworksaustralia.com.au/an-introduction-to-mindfulness-and-meditation-courses-perth/">Click here to check out there upcoming courses.</a></p><p><b>Eric Harrison</b> - Now retired, I was lucky enough to do one of his workshops. He has some fantastic books and some great mediations, I use his walking mediations regularly. He has some of his assets and more information on his site. <a href="https://perthmeditationcentre.com.au">Link here.</a></p><p><b>Mediation Hub Perth </b>- I haven't been here or used it. But it's got a lot going on in this space, if you're keen to find out more. <a href="https://www.mindfulnessmeditationhubperth.com.au">Link here.</a></p><p><b></b></p><h2 style="text-align: left;"><br /></h2><h2 style="text-align: left;">Books</h2><p style="text-align: left;"><b>The Happiness Trap </b>- I'm reading this book right now and it has some great grounding techniques, an easy read.</p><p>Hope some of these links help you, like it's helped me. Of course there are great charities like Lifeline and Headspace if you ever need them they are there to help you get through this.</p><p>Please comment below, if there's any apps or books that have helped you.</p>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-28616863114443647422021-04-30T16:06:00.000+08:002021-06-01T16:20:15.419+08:00MAR/APR AD PICKS<p>Welcome to March/April's Ad Picks.</p><p>I don't know about you, but I've smiled at many people under my mask, then you realise you're wearing a mask and wonder what you actually look like. I love this image from Colgate toothpaste, it captures all the the smiling emotion through the eyes like you're there with them.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2021/Apr/125563_1619687177_print_0000_Layer%20Comp%201.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="567" data-original-width="800" height="454" src="http://www.bestadsontv.com/files/print/2021/Apr/125563_1619687177_print_0000_Layer%20Comp%201.jpg" width="640" /></a></div><div><br /></div>Newspapers are known to go up in flames quickly and some fires have even been sparked by them. This brand created the 'fireproof newspaper', a simple but effective product demostration helped share the message.<div><br /><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/HuCPGYexUsQ" title="YouTube video player" width="560"></iframe></div><p>What a fantastic packaging idea 'The dissolving bottle' for this shampoo, no plastic, the soap is the bottle. Why hasn't anyone thought of this before?</p><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/p_INHgLLBD8" title="YouTube video player" width="560"></iframe></div><p><span style="background-color: white; text-align: center;"><span><span style="font-family: inherit;"><span style="caret-color: rgb(102, 102, 102); letter-spacing: 0.4059999883174896px;">Dove </span></span><span style="caret-color: rgb(102, 102, 102); letter-spacing: 0.4059999883174896px;">describe</span><span style="font-family: inherit;"><span style="caret-color: rgb(102, 102, 102); letter-spacing: 0.4059999883174896px;"> this </span></span><span style="caret-color: rgb(102, 102, 102); letter-spacing: 0.4059999883174896px;">inspiring campaign better than I ever would, making stock more inclusive.</span></span></span></p><p><span style="background-color: white; caret-color: rgb(102, 102, 102); letter-spacing: 0.4059999883174896px; text-align: center;"><span style="font-family: inherit;">Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. </span></span></p><p><span style="color: black; font-family: inherit;"><a href="https://www.dove.com/au/stories/campaigns/showus.html" target="_blank">Check it out here.</a></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://www.dove.com/content/dam/unilever/dove/global/general_image/hero_cut_final-1520245-jpg.jpg.ulenscale.767x360.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="767" height="300" src="https://www.dove.com/content/dam/unilever/dove/global/general_image/hero_cut_final-1520245-jpg.jpg.ulenscale.767x360.jpg" width="640" /></a></div><p>You forget how lucky we are being in Australia. When COVID has locked us down a few times, there's always masks available. In Colombia they don't have this option, so this plastic bottle brand has showed people in these simple steps how to transform their bottles into their own masks. </p><p>It's simple, clever and will save lives.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2021/Apr/125245_1619019604_Bottled_Masks_Postobon.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="567" data-original-width="800" height="454" src="http://www.bestadsontv.com/files/print/2021/Apr/125245_1619019604_Bottled_Masks_Postobon.jpg" width="640" /></a></div></div>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-51892878882165999022021-04-22T16:16:00.017+08:002021-06-01T16:24:52.628+08:00CAMPAIGN BRIEF AWARDS 2021<p>Last week we picked up Best of Year, TV single at the Campaign Brief Awards 2021 for our work for Road Safety Commission 'Yeah, Nah'. A big win and a massive team effort by everyone at Gatecrasher and the fantastic team at RSC.</p><p><a href="https://wa.campaignbrief.com/gatecrasher-wins-2021-best-of-year-award-in-tv-single-category-at-the-campaign-brief-wa-awards-for-yeah-nah-for-road-safety-commission/">Read about it on Campaign Brief WA.</a></p><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/etbEHT2cnyA" title="YouTube video player" width="560"></iframe></div>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-41971143150985340082021-02-26T11:47:00.049+08:002021-12-23T09:09:50.686+08:00JAN/FEB AD PICKS<p>Welcome to 2021.</p><p>I always find Christmas ads are over shared, so I skipped December Ad Picks. The good ones went viral and you would have seen them. The bad ones can stay in their Christmas crackers.</p><p>It's a strong start to the year, with the first few from the Super Bowl.</p><p>I'm a dad of a nearly 2 year old and this ad has really hit home for me from Huggies touching upon a lot of those perfectly timed moments. From what I've seen online, it's got their target market hooked like me.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/aaC457-XO9M" title="YouTube video player" width="560"></iframe></p><p>The Jason Alexander Hoodie for Tide is very simple and effective. The printed face on he hoodie changes throughout the ad as the teen keeps wearing it as he keeps getting it dirtier and dirtier.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/DhS6tuyB7wA" title="YouTube video player" width="560"></iframe></p><p>'Imagine if Alexa had a human body' they'd say getting the client excited on the concept. </p><p>It's a very well cast and directed spot for the Alexa Amazon device. I've watched it a few times and it makes me laugh, the jealous husband adds a nice touch.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xxNxqveseyI" width="560"></iframe></p><p>Sport has gone crazy with sponsorship selling every placement under the sun. With so many logos it's hard to stand out.</p><p>Rexona deodorant have knocked out the competition with their tick logo under the cricket umpire's armpit for the recent Big Bash T20 tournment. When the umpire gave a wicket (finger up) or a six (2 arms up in the arm) you see this perfectly placed logo. </p><p>I actually saw it whilst watching the Big Bash before this case study video showed up. It's a 'six' from me.</p><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Hmm4Xmv71Xw" width="560"></iframe></div><div><br /></div><div>Flybuys is an Australian loyalty scheme for grocery shopping, airlines and other items too. People love getting points and discounts.</div><div><br /></div><div>This new spot takes a sometimes boring space and makes it cool. It reminds me of Mike Skinner from the Streets song.</div><div><br /></div><div>Do you 'give a flybuys?'</div><div><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/kVXmAyHXn44" width="560"></iframe></div><div><br /></div><div>See you for March/April Ad Picks soon.</div><br /><br />Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-43819725604497571252020-11-26T16:41:00.008+08:002022-12-05T16:29:12.644+08:00OCT/NOV AD PICK<p>Welcome to October/November's Ad Picks. I've been saving up ads for my blog over the last 2 months to share; these posts are now becoming every other month to give you more content.</p><p>A simple illustred ad, that's much bigger than an ad. It's a simple signal for those who need help from domestic violence, who can't ask for help. It's worth sharing, you could save someones life.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://media-assets-01.thedrum.com/cache/images/thedrum-prod/s3-sfh_alanna_cavanagh_1080x1080--default--1080.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="800" height="640" src="https://media-assets-01.thedrum.com/cache/images/thedrum-prod/s3-sfh_alanna_cavanagh_1080x1080--default--1080.jpg" width="640" /></a></div><p>I love this Japanese ad. It is a beautifully crafted illustration to sell combs. I don't know what it says, but I don't care. Keep it simple, stupid.</p><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2020/Oct/119331_1602730750_muqing.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="533" height="640" src="http://www.bestadsontv.com/files/print/2020/Oct/119331_1602730750_muqing.jpg" width="427" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><p>This next ad hits a great insight, if you're watching a movie at home and you're doing something else (usually on your phone) at the same time, you always seem to miss the key scenes and the execution backs it up.</p><p>In this scenario a man is trying to iron a shirt, but keeps missing the key dying scene. It's played out by the actors in the scene with them reacting to him as if he's an annoying director. </p><p>Now Amazon's Alexa can rewind the TV for you too. Brilliant.</p><p style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/kQ9f-aQY6kw" width="560"></iframe></p><p>Calm have recruited Joe Marler (England Rugby Union Prop) to share this message, at first you think it's just a nice graphic approach to what he's talking about, until you go back over the timeline to see the encrypted message. A clever use of YouTube.</p><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/u2k6QjtKgA8" width="560"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><p style="text-align: left;">Sony Playstation's remote graphics are their USP, so who else could do this clever ambient idea changing up some of the London Underground signs? It's a shame they're running when the UK is in massive lockdown again, but it seems to be getting some well deserved exposure online.</p><div class="separator" style="clear: both;"><a href="https://asset-cdn.campaignbrief.com/wp-content/uploads/2020/11/19142430/London-Underground-Playstation-4.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="465" data-original-width="800" height="372" src="https://asset-cdn.campaignbrief.com/wp-content/uploads/2020/11/19142430/London-Underground-Playstation-4.jpg" width="640" /></a></div></div><div style="text-align: left;"><br /></div><div style="text-align: left;">See you next month for my Christmas edition.</div>Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0tag:blogger.com,1999:blog-8968262650324053868.post-67103343023396568132020-09-27T13:32:00.001+08:002021-12-23T09:11:09.850+08:00AUG/SEPT AD PICKS<div>Welcome to August/September Ad Picks. In these last two months there's been some of the best future award winning ads I've seen this year. So here's my picks.</div><div><br /></div><div>Tourism New Zealand have created a walkthrough game to show off the amazing NZ. The craft is sensational and it's nice to see some real perspective shots in a tourism campaign (not another drone shot). </div><div><br /></div><div>It's a good structure to show off a lot of other assets and existing content that's on their website too.</div><div>I just wish it was a real game, that you could actually play.</div><div><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/fl_I_Syh_TM" width="560"></iframe></div><div style="text-align: center;"><br /></div><div>This ambient campaign for KFC, 'you won't ever find 2 identical tenders' made me smile. I hope this was plastered along a whole street near a McDonalds.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.bestadsontv.com/files/print/2020/Aug/117926_1598432736_KFC_UNALIKE_001_US.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="566" data-original-width="800" height="453" src="http://www.bestadsontv.com/files/print/2020/Aug/117926_1598432736_KFC_UNALIKE_001_US.jpg" width="640" /></a></div><div><br /></div><div>I wish my commute to work on the train was this fun. This ad for Adobe Photoshop has some lovely details showing off the amazing artwork created in a virtual world being brought into our real world. The music track tops it though.</div><div><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/FfSnJdpFBb8" title="YouTube video player" width="560"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><div style="text-align: left;">This next ad from Saatchi and Saatchi Australia is breathtaking in how this was achieved. I met this creative team on a course in Sydney last year and I'll take my hat to them; this is one of those ideas you really wish you'd done. This will be cleaning up award shows when everything is back to sort of normal.</div><div style="text-align: left;"><br /></div><div><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/l5rKR_M1sqQ" width="560"></iframe></div></div><div style="text-align: center;"><br /></div><div style="text-align: left;">I'll leave you this month with an actor who has never aged, Paul Rudd. Telling you to wear a mask, but in the most engaging way possible.</div><div style="text-align: center;"><br /></div><div style="text-align: center;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/5ngNuuPpmj8" width="560"></iframe></div><div><br /></div><div>I hope you enjoyed reading my AdPicks, please share it with a friend or colleague if you liked it.</div><br />Henry Billingtonhttp://www.blogger.com/profile/17120701223485660579noreply@blogger.com0