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This is a pretty cool experience by Google promoting the Star Wars film. You go the link below to 'Awaken the force within' where decide if you want to join the light or dark side. It then changes your Google applications slightly e.g YouTube play bar changes to lightsaber, gmail changes it's background and some more cool features. Check it out here.

Which side do you prefer?

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After a sad week for rugby seeing the great all black player Jonah Lomu pass way, this lovely ad has been produced.  I saw this originally shared on LinkedIn and it stood out for its simplicity straight away.

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I had a good laugh watching this charming short online film for Mentos. Where they hired kids to mentor adults, telling them what to say to complete strangers. Some of the adults looked a little bit special saying some of the things, but that made the ad a more enjoyable watch. Click on the image to view the film.

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There have been a lot of Xmas ads coming out recently and I was tempted to share one, but then I looked at my calendar and realised it was only the start of November.

So I wanted to share this ad which talks about a topic widely spoken in advertising, should agencies do work for free 'spec work'? Well this guy has bravely gone and spoken to other business owners like cafes and gyms to see if they would provide their stuff for free. Some of the reactions are great.

One of my favourite questions he asks is 'So you guys are going to make me a spec breakfast? Then if I enjoy it, I'll make you guys my ROR 'my restaurant of record''.

Click on the image below to watch the ad.

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I don't normally share many websites, but I see this interactive HTML 5 site today and I had to share it for it's lovely illustration style, the interactive side of it and the animation.

It's for Domino's over in the US and as you click left on your keyboard keys their new car moves to closer to delivering the pizza. Look out for all of the extra animations around the car. It kept me engaged for a while and I shared it around at work too.

Check out the site for yourself

PADC AWARDS 2015

On Friday night, it was the PADC (Perth Advertising and Design Club) annual awards night, it was held in Kings Park, overlooking the city of Perth and it had a great atmosphere. It was well put on and the team behind it, have done a fantastic job.

Gatecrasher got 3 finalists on the night, 2 of which for this piece (below) I created with the GC team for it's print and outdoor executions.

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The Paranormal Activity films have another one coming out and they are promoting the film with this stunt, where they invited people to look around a home open but's it's not as it seems. As they scared the hell out of people in this set up haunted house, breaking glass, pictures falling off the walls, you get the idea.

I would hate this if this was me, but the reactions to this ad are priceless.