JULY AD PICKS

31 Jul 2017

Welcome to July's edition of Ad Picks. This month I'm sharing a few fun ads that will make you smile on a Monday morning.

The first ad I'm sharing this month is a print ad for Lego called 'Build futures'. Lego has lasted so many generations and I can't see it slowing down at all. I love the simplicity in the ad and the kid growing into that future role.


Kia have been using hamsters in their ads in the last couple of years and they've found a fun way to introduce a new car ultilizing the hamsters. I don't want to give too much away but: ace of spades and babies.


Meat and Livestock Australia have created some cracking ads in previous years for Lamb (if you haven't seen them, check them out). They've released this singing ad for beef, claiming it's the best meat on earth, can you argue against them? My favourite part is 25 seconds in.


More airlines have been making their safety videos their ads since the success of Air New Zealand's ones. So now it's British Airways turn, who in conjunction with Comic Relief have got their hands on some fantastic British talent. It's all held brilliantly together with a director in the ad who doesn't know some of them and is in love with the others.

I've watched it many times; make sure you watch it until the end to see Mr Bean.


I hope you enjoyed this post and you'll share it with someone who would enjoy it. Keep your eyes peeled towards the end of August for next month's edition of Ad Picks.

NEW WORK

4 Jul 2017

A new campaign about bowel cancer awareness for Cancer Council WA was recently launched.

Bowel Cancer is the number two cause of cancer deaths in Australia, yet an alarming percentage of people aren't using the free screening kit that gets mailed to them when they turn 50. Fear is a major barrier on two fronts; people are either afraid to face their poo (literally), or they're worried of what the test might find.

Here is the 45 second TVC below:


Credits
Agency: Gatecrasher Advertising
Client: Cancer Council WA
Art Directors: Henry Billington, Michael D'Silva
Copywriter: Adam Barker
Digital production: Scott Pelham, Jackey Leung
Sound: Brainestorm
Engineers: Mike Fragomeni, Justin Braine
Strategic Planner: Sophie Lawrence
Digital Planner: Aimee Binstead
Account team: Tony Scampoli, Emma Lambert, Joe Ferrante
Client: Melissa Ledger, Shannon Wagner