27 Jan 2019

I hope you had a great break. Let's jump straight into 2019 with the first of many Ad Picks.

The first isn't so much an ad, but this will save thousands if not millions of lives. It's scary that people can 3D print guns undetected. This company along with TBWA put a stop to it in a clever undetected way.

Geico have created this funny ad where they want you to vote for their favourite ad for your chance to appear in their upcoming ad. I'm looking forward to their next ad now.

The whole styling for the ad is very well crafted. I just wish they would start selling the product.

This next ad poses an interesting question and brings it to life in a strong way. 1 in 3 businesses in the UK have been hacked. We all think cyber problems are online issues and don't think how it effects the people offline.

AMV BBDO London have hacked this real life bike shop creating a clone of it and hitting them with same problems online companies get - robbing them of their ideas and inventions.

See you in Feb.


29 Dec 2018

Welcome to the last of 2018's Ad picks. I hope you've enjoyed reading them this year.

Burger King and McDonald's rivalry has been going on for a long time and this takes it up another notch from Burger King. Customers could get a free Whopper if they had the Burger King app, but they had to order it right next to McDonald's. A very bold move, let's see what McDonald's return serve with.

The reaction from the McDonald's staff are priceless in the campaign video.

I just watched Home Alone for the first time in a long time and this ad came along a week later. A fun modern version of the film with Google Assist. Not much Kevin had to do this time, it's well produced and it's a coup getting Macaulay Culkin.

See you in 2019.


28 Nov 2018

I can't believe it's nearly the end of 2018.

The John Lewis Christmas ad is one of the most anticipated ads of the year and it delivered again this year. Although, if someone didn't tell me it was a John Lewis ad before hand, it could have been a trailer for the Elton John film coming out next year.

Anyway, you've probably already seen it, so I wanted to share this 'John Lewis' spot for Twitter. They have found Mr John Lewis, who got the the Twitter handle @johnlewis before them.

They've jumped on the bandwagon of the whole John Lewis ad in a fun way. It makes you imagine the amount of tweets he gets, especially around Christmas. His phone would be dinging every second.

This next spot is for Monopoly, if it was real life. Filmed as if it was a real police station with the cells and interview room. It has all the lovely touches from the game from the get out of jail card to being bankrupt 3 years running then buying a hotel.

This one, I spotted as soon as I finished writing October ad picks and I really want to share it. It's for Volvo trucks who have created some multi award winning work in the past couple of years.

They enlisted hard man Dolph Lundgren to train up the trucks in a circuit style class, with an amazing  production and tech team. My favourite is the truck doing a pull up. It really does show off the power of these vehicles and what incredible things they can do.

Paris is known for its landmarks and they have a lot of tourist shops selling tourist tat and also miniature statues of their key sites. Centre Pompidou wasn't one of them and was missing out on tourists visiting them so they created their own and spread them around the city's shops. It's a clever way to get people talking about them.

I hope you've enjoyed reading and watching these 4 ads in this month's ad picks. Have a great Christmas and I'll be sharing the last one of the year before the year's out.


13 Nov 2018

Last Friday night was the 2018 Perth Advertising and Design Club (PADC) awards. It was a fantastic night at Frasier's in Kings Park, that kicked on late. We won a Bronze for our Perth Zoo bus wrap (shared below). We also picked up a finalist for our 'Give way to the bus' bus backs for Transperth.


6 Nov 2018

A new campaign for Public Transport Authority (PTA).

When drivers approach a level crossing, they are sometimes in a position where they can cross but not necessarily be safely clear of the grid if 

they have to stop for lights on the other side. It’s simply a case of bad judgement which occasionally has fatal consequences.

This campaign dramatised the fact that even the most minor misjudgement could have massive repercussions, so it’s not worth the risk.

Cinema Credits
Agency: Gatecrasher
Client: PTA
Director: Anouk Ratnawibhushana
Sound Design: Justin Braine
Visual Effects: Paul Donnelly

Outdoor Credits
Agency: Gatecrasher
Client: PTA
Photographer: Sam Passante
Retoucher: Jade Foo


28 Oct 2018

Welcome to October's Ad Picks. This month I've got 3 stellar ads to share with you and I can see all three picking up some international awards.

The first is this spot for Amazon Prime, having fun with binge series watchers. There is a series of ads to check out if you like them, but my favourite is this spot 'Vikings'. In this spot an office workers' personal actions turn into a character from the show more and more after she watches a new episode every night.

To keep the product being used and watched on different devices throughout and keeping it creative is done very well.

Last year 'Meet Graham' was a multi award winning campaign from Australia, the man designed to survive a car crash (he wasn't pretty).

MADC (Melbourne Advertising and Design Club) have created this parody called 'Meet Grant' the only man to survive a career in advertising. It's one of the best parodys I've ever seen and it's a fantastic way to target it's audience (us). I'm sure it will get shared a lot too.

The last spot this month is for New Zealand, having fun whilst telling people who are allowed to apply to become a NZ police officer.

It's 3 minutes long, but it's got so many fun moments to keep you hooked and very well informed. It even has cameo from the cop from 'Hunt for the Wilderpeople' (if you haven't seen it, it's one of the best films from 2016).

I hope you enjoyed these 3 spots as much as I have this month and as always if there's a spot that you've loved this month, please share it below.


16 Oct 2018

A new outdoor campaign for Transperth. 

By law, buses have right of way on the road, but some drivers tend to forget or ignore this. To bring awareness to this road rule, we got a little helping hand from Transperth staff members and their families. 

Rather than telling people what to do, we took on a friendly approach in order to grab the attention of drivers and create safer roads for everyone.

Agency: Gatecrasher
Client: Transperth