NOV AD PICKS

28 Nov 2018

I can't believe it's nearly the end of 2018.

The John Lewis Christmas ad is one of the most anticipated ads of the year and it delivered again this year. Although, if someone didn't tell me it was a John Lewis ad before hand, it could have been a trailer for the Elton John film coming out next year.

Anyway, you've probably already seen it, so I wanted to share this 'John Lewis' spot for Twitter. They have found Mr John Lewis, who got the the Twitter handle @johnlewis before them.

They've jumped on the bandwagon of the whole John Lewis ad in a fun way. It makes you imagine the amount of tweets he gets, especially around Christmas. His phone would be dinging every second.


This next spot is for Monopoly, if it was real life. Filmed as if it was a real police station with the cells and interview room. It has all the lovely touches from the game from the get out of jail card to being bankrupt 3 years running then buying a hotel.


This one, I spotted as soon as I finished writing October ad picks and I really want to share it. It's for Volvo trucks who have created some multi award winning work in the past couple of years.

They enlisted hard man Dolph Lundgren to train up the trucks in a circuit style class, with an amazing  production and tech team. My favourite is the truck doing a pull up. It really does show off the power of these vehicles and what incredible things they can do.


Paris is known for its landmarks and they have a lot of tourist shops selling tourist tat and also miniature statues of their key sites. Centre Pompidou wasn't one of them and was missing out on tourists visiting them so they created their own and spread them around the city's shops. It's a clever way to get people talking about them.


I hope you've enjoyed reading and watching these 4 ads in this month's ad picks. Have a great Christmas and I'll be sharing the last one of the year before the year's out.

PADC AWARDS 2018

13 Nov 2018

Last Friday night was the 2018 Perth Advertising and Design Club (PADC) awards. It was a fantastic night at Frasier's in Kings Park, that kicked on late. We won a Bronze for our Perth Zoo bus wrap (shared below). We also picked up a finalist for our 'Give way to the bus' bus backs for Transperth.




NEW WORK - PTA

6 Nov 2018

A new campaign for Public Transport Authority (PTA).

When drivers approach a level crossing, they are sometimes in a position where they can cross but not necessarily be safely clear of the grid if 


they have to stop for lights on the other side. It’s simply a case of bad judgement which occasionally has fatal consequences.

This campaign dramatised the fact that even the most minor misjudgement could have massive repercussions, so it’s not worth the risk.





Cinema Credits
Agency: Gatecrasher
Client: PTA
Director: Anouk Ratnawibhushana
Sound Design: Justin Braine
Visual Effects: Paul Donnelly



Outdoor Credits
Agency: Gatecrasher
Client: PTA
Photographer: Sam Passante
Retoucher: Jade Foo


OCT AD PICKS

28 Oct 2018

Welcome to October's Ad Picks. This month I've got 3 stellar ads to share with you and I can see all three picking up some international awards.

The first is this spot for Amazon Prime, having fun with binge series watchers. There is a series of ads to check out if you like them, but my favourite is this spot 'Vikings'. In this spot an office workers' personal actions turn into a character from the show more and more after she watches a new episode every night.

To keep the product being used and watched on different devices throughout and keeping it creative is done very well.


Last year 'Meet Graham' was a multi award winning campaign from Australia, the man designed to survive a car crash (he wasn't pretty).

MADC (Melbourne Advertising and Design Club) have created this parody called 'Meet Grant' the only man to survive a career in advertising. It's one of the best parodys I've ever seen and it's a fantastic way to target it's audience (us). I'm sure it will get shared a lot too.


The last spot this month is for New Zealand, having fun whilst telling people who are allowed to apply to become a NZ police officer.

It's 3 minutes long, but it's got so many fun moments to keep you hooked and very well informed. It even has cameo from the cop from 'Hunt for the Wilderpeople' (if you haven't seen it, it's one of the best films from 2016).


I hope you enjoyed these 3 spots as much as I have this month and as always if there's a spot that you've loved this month, please share it below.

NEW WORK - TRANSPERTH

16 Oct 2018

A new outdoor campaign for Transperth. 

By law, buses have right of way on the road, but some drivers tend to forget or ignore this. To bring awareness to this road rule, we got a little helping hand from Transperth staff members and their families. 

Rather than telling people what to do, we took on a friendly approach in order to grab the attention of drivers and create safer roads for everyone.


Credits
Agency: Gatecrasher
Client: Transperth

SEPT AD PICKS

30 Sep 2018

Welcome to September's Ad Picks. I've got 3 spots to share with you this month.

The first one is a fantastic use of social media, using Facebook's facial recognition software. Facebook have recently updated it, so it now shows you photos you may be in, that friends or mutual friends have uploaded.

This Missing Persons group have created profiles for missing people, so if you add the profiles or if your friend has and one of the people have been snapped in the background somewhere in the world, it shares it. It could help save someone.


This is what Amazon Alexa doesn't show you. This smart house video shows exactly
what can go wrong with the cool tech. How often would this happen, I'm not sure, but it's a very fun watch.


The New York public library have transformed some of the greatest stories ever told into fun Insta Novels. The illustrations and even the case study are very well crafted. They would be a fantastic read for the people on the go and I hope the library keep creating them.



I hope you enjoyed reading this month's Ad Picks. See you next month.

NEW WORK - PERTH ZOO

29 Sep 2018

I've recently been working on this new campaign created at Gatecrasher for Perth Zoo to help promote there Dinosaur exhibition (which is now open).

15 second teaser cinema


Outdoor


Canning Bridge Outdoor.
This piece was also selected as runner up to the best outdoor work on BestAds - check it out here



Credits
Agency: Gatecrasher Advertising
Client: Perth Zoo
CGI: Cameron Aitkenhead
Retoucher: Jade Foo