NEW WORK - TRANSPERTH

16 Oct 2018

A new outdoor campaign for Transperth. 

By law, buses have right of way on the road, but some drivers tend to forget or ignore this. To bring awareness to this road rule, we got a little helping hand from Transperth staff members and their families. 

Rather than telling people what to do, we took on a friendly approach in order to grab the attention of drivers and create safer roads for everyone.


Credits
Agency: Gatecrasher
Client: Transperth

SEPT AD PICKS

30 Sep 2018

Welcome to September's Ad Picks. I've got 3 spots to share with you this month.

The first one is a fantastic use of social media, using Facebook's facial recognition software. Facebook have recently updated it, so it now shows you photos you may be in, that friends or mutual friends have uploaded.

This Missing Persons group have created profiles for missing people, so if you add the profiles or if your friend has and one of the people have been snapped in the background somewhere in the world, it shares it. It could help save someone.


This is what Amazon Alexa doesn't show you. This smart house video shows exactly
what can go wrong with the cool tech. How often would this happen, I'm not sure, but it's a very fun watch.


The New York public library have transformed some of the greatest stories ever told into fun Insta Novels. The illustrations and even the case study are very well crafted. They would be a fantastic read for the people on the go and I hope the library keep creating them.



I hope you enjoyed reading this month's Ad Picks. See you next month.

NEW WORK - PERTH ZOO

29 Sep 2018

I've recently been working on this new campaign created at Gatecrasher for Perth Zoo to help promote there Dinosaur exhibition (which is now open).

15 second teaser cinema


Outdoor


Canning Bridge Outdoor.
This piece was also selected as runner up to the best outdoor work on BestAds - check it out here



Credits:
Agency: Gatecrasher Advertising
Client: Perth Zoo
CGI: Cameron Aitkenhead
Retoucher: Jade Foo

AUG AD PICKS

29 Aug 2018

It's that time again for August's Ad Picks. This month I've got 3 TVC spots to share with you.

The first spot is this 90 second film about calming down people's anger. It's extremely well acted with this guy mouthing the script, as if he is shouting. It's all based around 90 seconds (how long it takes to calm down). They created a 90 second mediation track to help, check it out here and print ads that take 90 seconds to read.

I hope this will stop fights and save lives. It's more than just an ad.


The next spot is the most fun football spot for the new premiership season I've seen this year. It's for BT sport (like Optus Sport for Aus readers). It's got this little girl who uses her imagination to nutmeg Bale and beat other sports stars too.

It uses the sports stars in a way that doesn't make them lead the ad that I like, some sports brands seem to cram in loads of stars forgetting about the idea.

It's also got a great human truth that kids love imagining playing against the best. I remember imagining this sort of thing when I was a kid, what about you?


The last ad this month is this fast paced fun spot for the DIY brand Mitre 10 in New Zealand. Having fun with this DIY project that keeps failing (it sounds like me with my DIY projects at the moment). He keeps heading back into the DIY store to get more than the products, to get their advice to keep his donkey from escaping with a fun ending too.


I hope you enjoyed reading this month's Ad Picks. If there's any ads that you loved this month, please share below.

JULY AD PICKS

30 Jul 2018

Welcome to July's Ad Picks. This month I'm sharing with you two very strong stats brought to life really well and I'm ending this months post with a funny spot.

The first one is a shocking statistic about domestic violence around football matches and in this case particularly in England. It's a clever way to bring awareness to this stat in outdoor. I saw this ad got a lot of exposure worldwide, so I hope that by raising awareness of domestic violence, it will be stopped.



This next one is an interesting F1 fact brought to life in a beautiful way. Relating the G Force in an F1 car to something people can relate to with boxers is clever. It feels quite arty the way it's shot which I love.


What can Julian Dennison (Hunt for the Wilderpeople) do wrong? Lynx New Zealand follow up their ad from earlier this year with Humphrey switching to Lynx NZ from Lynx Australia and he now has an Aussie rival.

It's a very funny spot and it pokes fun at the recent ball tampering scandal. I hope Lynx NZ continue this series with Julian Dennison, as they're on to a winner here.



I hope you enjoyed this month's blog post. I hope you have an awesome August.

JUNE AD PICKS

30 Jun 2018

Welcome to June's Ad Picks. This month I've got a couple of humorous spots for you to enjoy.

The first is for TED x Sydney called 'Meet Sara." When you ask Siri a question where is the answer coming from? Well BMF have had a lot of fun with this well written short film answering that question.



VAR has been a big talking point over the world cup, with some soft penalties given (I don't want to go into it). Paddy Power (a UK based gambling company) have come up with this spot, what if VAR was used in our everyday lives? I love the thought and it's executed really well with some real gems in there.


This next spot is a case study for a VW film that changes depending on how you like to watch videos on your phone; landscape or portrait. It's a clever way to get around the question, do you make your ad portrait, landscape or square?


I don't know if you've seen this fantastic print ad floating around, but I wanted to share it so we can all be in awe at the craft in it. Created by Illusion (a CGI studio in Bangkok) who have just won an amazing amount of Cannes awards for their work.


LUERZERS ARCHIVE VOL 1-2018

5 Jun 2018

A print campaign we did for Perth Zoo last year has been selected in the international advertising magazine L├╝rzer's Archive. It only comes out every couple of months, selecting the best work from around the world. See the full page below: