PADC AWARDS 2017

18 Nov 2017

Last Friday night was the Perth Advertising and Design Club (PADC) 2017 awards. We had a great result at Gatecrasher this year with projects I've created and worked on achieving these results.

2 Golds, Integrated Campaign Community/Charity and Use of Social Media
Cancer Council WA 'Stick it to No.2'

2 Silvers, Creativity for Good and TVC Community Service & Charity Individual
Cancer Council WA 'Stick it to No.2'


1 Bronze, Best Use of Ambient
Transperth 'Radio Lollipop stickers'

1 Finalist, Print
Perth Zoo






OCT AD PICKS

31 Oct 2017

Welcome to September's edition of Ad Picks.

This month I've got a few pieces that will hopefully bring you a smile.

Warburtons bread have enlisted Peter Kay trying to pitch a new TV period drama to Jonathan Warburton in his office. Even though it's a few minutes long, it's very funny and it gets the product info spot on, without forcing it in. You'll want to rewatch it a couple of times.


I spotted these and I know they are only for a camera repair shop in Ireland. The illustrations are very well crafted and it's funny to think how we take photographs has changed so much.






Everyone knows kids can be fussy eaters, so the V&A Museum of Childhood have created the world's first interactive edible exhibition. They involved a creative food company to make up some new food creations out of fruit and veg. Even the ads were edible.

My favourite is the bubbles made out of vegetables. What's yours?





As it's Halloween today, I wanted to share an ad for today that caught my eye.

If you hate clowns, I wouldn't go anywhere near a Burger King on Halloween. As they are giving free whoppers to people dressed as clowns. They have even got a jibe in the ad with Ronald McDonald wanting a whopper.


Happy Halloween.

SEPT AD PICKS

26 Sep 2017

Welcome to September's edition of Ad Picks.

Can you remember any of the room layouts from the the recent IKEA catalogue? Me neither.  IKEA have discovered this lady who can memorise the whole catalogue from cover to cover.  You can question her on anything - like which page has a lady who needs an eye doctor. It's certainly a different, fun way for IKEA to show off their catalogue and I love it.


The energy on this next ad for H&M is fast paced (after a slow start) and exciting. It shows off their Fall collection in an engaging way in a karaoke bar music video. The music track will get you tapping along, it's got some nice touches like the sing a long sub titles and the mike drop at the end.


I wanted to share a print ad last month, but I didn't find one I wanted to share. But this month I found this lovely simple and fun print visual. The aardvark is a perfect animal choice and I like how the copy is kept on the eraser.


I hope you've had a great month and I'll posting October's Ad Picks towards the end of next month.

AUG AD PICKS

29 Aug 2017

Welcome to August's edition of Ad Picks.

I'm really liking the type treatment in this first ad I'm sharing this month for The Telegraph Newspaper. It uses existing footage (some of which have been used many times before) in a fresh and engaging way with the typography.


Imagine getting a brief from a client with a budget like this ad. If you love sport (like me) you'll love it, if you don't just skip to the next one.


This next ad called 'Heist' shows that your identity is the most important thing you have, even more than money. It's quite an intense watch, but very truthful.


Ever wondered what Donald Trump see's on his Twitter feed? Wait no longer as The Washington Post have created this Twitter page retweeting every tweet from the accounts the real Donald Trump follows. Check it out: https://twitter.com/trumps_feed


I hope you enjoyed this post and you'll share it with someone who would enjoy it. Keep your eyes peeled towards the end of September for next month's edition of Ad Picks.

JULY AD PICKS

31 Jul 2017

Welcome to July's edition of Ad Picks. This month I'm sharing a few fun ads that will make you smile on a Monday morning.

The first ad I'm sharing this month is a print ad for Lego called 'Build futures'. Lego has lasted so many generations and I can't see it slowing down at all. I love the simplicity in the ad and the kid growing into that future role.


Kia have been using hamsters in their ads in the last couple of years and they've found a fun way to introduce a new car ultilizing the hamsters. I don't want to give too much away but: ace of spades and babies.


Meat and Livestock Australia have created some cracking ads in previous years for Lamb (if you haven't seen them, check them out). They've released this singing ad for beef, claiming it's the best meat on earth, can you argue against them? My favourite part is 25 seconds in.


More airlines have been making their safety videos their ads since the success of Air New Zealand's ones. So now it's British Airways turn, who in conjunction with Comic Relief have got their hands on some fantastic British talent. It's all held brilliantly together with a director in the ad who doesn't know some of them and is in love with the others.

I've watched it many times; make sure you watch it until the end to see Mr Bean.


I hope you enjoyed this post and you'll share it with someone who would enjoy it. Keep your eyes peeled towards the end of August for next month's edition of Ad Picks.

NEW WORK

4 Jul 2017

A new campaign about bowel cancer awareness for Cancer Council WA was recently launched.

Bowel Cancer is the number two cause of cancer deaths in Australia, yet an alarming percentage of people aren't using the free screening kit that gets mailed to them when they turn 50. Fear is a major barrier on two fronts; people are either afraid to face their poo (literally), or they're worried of what the test might find.

Here is the 45 second TVC below:


Credits
Agency: Gatecrasher Advertising
Client: Cancer Council WA
Art Directors: Henry Billington, Michael D'Silva
Copywriter: Adam Barker
Digital production: Scott Pelham, Jackey Leung
Sound: Brainestorm
Engineers: Mike Fragomeni, Justin Braine
Strategic Planner: Sophie Lawrence
Digital Planner: Aimee Binstead
Account team: Tony Scampoli, Emma Lambert, Joe Ferrante
Client: Melissa Ledger, Shannon Wagner

JUNE AD PICKS

28 Jun 2017

Welcome back to June's edition of Ad Picks.

This first ad has a lot of craft to it. This is a beautifully shot ad for Lacoste of a man's quest throughout the decades, following a girl, with the fashion changing as the years do. The energy and the transitions through the years are very well thought out and it will keep you hooked throughout. See if you can spot the one piece of clothing that's in most of the years.


When I watched this next interactive ad/stock savour, I was so happy. Getty images have created this app that recognises your drawings and will show you photos that could/should match your drawing. If this worked it could save me hours going through stock sites.


These animations for Uber caught my eye when I was visiting London a couple of weeks ago. I really enjoyed watching how these illustrated characters moved between A and B in fun ways.

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I hope you enjoyed this post and you'll share it with someone who would enjoy it. Keep your eyes peeled towards the end of July for next month's edition of Ad Picks.