SEPT AD PICKS

28 Sep 2019

I can't believe it's September already. This month I'm sharing 3 ads that have stuck with me.

The first one has some of the best choreography I've seen in an ad, with a solider battling himself. As I've found in the past, your mind can be your own worst enemy. Meditation helps me a lot. I hope this makes more people aware of the ongoing mental health issues soldiers face.


This next print ad is such a simple ad that hits the point perfectly for the brand - 'keep it simple stupid' works again.


The last one this month is the crazy new Lego spot. When I first saw this I thought it was a very French ad. I had to watch it back to back to take it all in. The amount of hidden easter eggs in this ad are outstanding.

The art direction is on another level. Creating a TV ad for LEGO, when there are multiple LEGO movies out would have been an interesting task and doing it in live action is certainty a different way to experience LEGO.



I'm off to England in a couple of a weeks for a month, so October's Ad Picks will be posted early November. I hope you have a great month.

NEW WORK - DEPARTMENT OF EDUCATION

11 Sep 2019

Here is a new outdoor ad we've recently done at Gatecrasher for the Department of Education.

When students share and like school fight videos in social media, they actually encourage more violence in doing so. This poster made that point very clearly at bus stops around schools.




Credits:

Client: Department of Education

Agency: Gatecrasher, Perth
Creative Director/Writer: Adam Barker 
Creative Director: Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Account Director: Lisa Nixon
Retoucher: Jade Foo

AUG AD PICKS

30 Aug 2019

Welcome to August Ad Picks. I've got 5 crackers for you this month, enjoy.

Filming ads from a different perspective is interesting to watch and this one is from a dog. You'll watch it waiting for something to happen and you will be surprised in the end.

I never knew this fact, I don't want to give it away, so watch it now.


I'm loving the cricket at the moment and 2 very distinctive UK and Australia brands have weighed in too with the rivalry. Marmite and Vegemite have been running ads in the UK press poking fun at each other.

I have to give it the poms with this sandpaper ad 'Love it or hate it. We won't be tampering with it'.


The IKEA catalogue is one of the most popular catalogues in the world, probably more read than most books too. This spot will bring a smile to your face introducing you to the IKEA catalogue guru who can fix peoples problems by naming page numbers from it.

I want to get hold of the new catalogue to cross reference all the little gems in this ad.


From the laughter to this serious message about domestic violence. There are multiple silent movies where women are abused by men, I was shocked to know there were so many.

ANAIS in Romania have added real women's abuse stories over this footage and have created a 40 minute movie to unsilence these violent scenes. It's a very powerful idea and it got a media coverage it deserved.



I'll leave you with this stunning visual that stood out for me from Thailand. I wouldn't to drive on this road though. See you in September.

NEW WORK - PTA

17 Aug 2019

Here is a new piece we've been working on at Gatecrasher for PTA (Public Transport Authority) for Rail Safety week. Some people often think it's ok to take short cuts and trespass around train lines (which it 100% isn't), but they don't realise how fast a train can appear out of nowhere.

So we created this projection in the heart of the Perth CBD of a train coming out of nowhere to raise awareness of this issue. Check out the campaign video below:


Credits:

Client: PTA
Client: Kate Johnson, Communications and Publications Manager, PTA
Client: Hayley Menzies, Communications and Publications Manager, PTA
Client: Gemma Holden, A/Communications and Publications Manager, PTA
Client: Bryony Parker, Communications Officer, PTA 
Agency: Gatecrasher, Perth
Creative Director/Writer: Adam Barker 
Creative Director/Art Director: Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Account Director: Melanie Goh
Digital Campaign Manager: Jamie Siew
Digital Project Manager: Scott Pelham
Digital Campaign Coordinator: Carina Mancinone 
Production: Stir Fry Content Kitchen
Producer/editor: Anouk Ratnawibhushana
DOP/editor: Toby Bajrovic0
CGI Artist: Cameron Aitkenhead 

Projection Technician: Tristan Garner
Operations Manager: Kevin Larson (Austage Perth)
Sound: Alex Wilson (The Sound Guys)  

JULY AD PICKS

30 Jul 2019

This month I've selected 3 ads that stood out for me, please comment at the bottom if there's any ads that stood out for you this month. Enjoy.

The first is a funny campaign for Old Spice 'Never let a friend lose his swagger', this is the best of the 3 in the campaign where a mate is rescued from the Netflix style 'next episode starts in 5' button. They've hit their market well in this ad and it's certainly an ad I'd be sending onto a friend who's like this.


The McDonalds logo is used in many creative ways in the past and here is another fresh way showing diversity in a simple, creative way.

I'm pleased they didn't add the actual logo on, as it's not needed in this simple layout. The yellow background and product are the only things needed to help people along. I can see this picking up some awards over the next year.


Hats off to Paddy Power and Huddersfield Town for this one. They announced their new kit (as all clubs do around this time of year) with a huge PADDY POWER sash on it, a few newspapers and even the FA fell for this PR stunt. People saying it looked like a hens night sash on the kit.

They even wore the kit in one pre season match, which got the club into trouble with the FA, but it was probably worth it for how much free PR they got from it.

Then a few days later Paddy Power announced it was part of their 'Save our shirt' and their logo won't be on the shirt this year (I wish more football clubs had this, as some sponsor logos ruin the look of the kits).


See you next month.

JUNE AD PICKS

28 Jun 2019

Hello. Let's get cracking into June's Ad Picks.

Apple have realised this cool new spot for their AirPods called 'Bounce' just the other day.

This black and white spot transforms everyday walls, cars and pavements into trampolines. It's directed and shot in such a sleek and interesting way. I'm sure you'll keep seeing this video all over the internet from now.



I loved the Simpsons as a kid (I still do), I remember watching the Simpsons every day after school. So now that you can buy the items from their living room, OMG. Genius IKEA.



Are you watching the women's world cup? I've been watching parts of it and it's excellent (not on the sofa above unfortunately).

Lucozade sport have done one of the best world cups ads in my opinion, with their version of the song 'football's coming home', being spoken in this poetic style ad. It's challenging and exciting.

The English women probably have a better chance of winning it than the Men's team too.


This ad for NZ lotto had me hooked from the start telling the story of a flight attendant who lost her ticket while away from her family. Very well casted and directed. Another cracker from NZ.


I hope you enjoyed reading and watching June's ad picks. See you next month.

APR/MAY AD PICKS

30 May 2019

Having a baby gives me a lot less time to write this at home now, so I've combined two months Ad Picks in this post, as my son sleeps behind me.

This month I've got two great TVC spots and two outdoor posters to share. Enjoy.

I'll start with this fantastic line 'Don't wait for movies to get old' for Canal + (the French TV channel). You can have so much fun with it and they have recreated parts of Mission Impossible with elderly people doing the action in slow motion. Very well casted too.


I love the art direction is this next McDonalds ad. Making this many elements work together in one image is always tricky and they've pulled it off brilliantly. Bravo.


What a striking image this next one is, pure visual. One for L├╝rzer's Archive.
I'll leave you with this fun and slightly creepy spot. I don't want to give it away, so I'm not saying anymore who it is for.



 He's starting to wake up, so I'll see you in June.