29 Aug 2018

It's that time again for August's Ad Picks. This month I've got 3 TVC spots to share with you.

The first spot is this 90 second film about calming down people's anger. It's extremely well acted with this guy mouthing the script, as if he is shouting. It's all based around 90 seconds (how long it takes to calm down). They created a 90 second mediation track to help, check it out here and print ads that take 90 seconds to read.

I hope this will stop fights and save lives. It's more than just an ad.

The next spot is the most fun football spot for the new premiership season I've seen this year. It's for BT sport (like Optus Sport for Aus readers). It's got this little girl who uses her imagination to nutmeg Bale and beat other sports stars too.

It uses the sports stars in a way that doesn't make them lead the ad that I like, some sports brands seem to cram in loads of stars forgetting about the idea.

It's also got a great human truth that kids love imagining playing against the best. I remember imagining this sort of thing when I was a kid, what about you?

The last ad this month is this fast paced fun spot for the DIY brand Mitre 10 in New Zealand. Having fun with this DIY project that keeps failing (it sounds like me with my DIY projects at the moment). He keeps heading back into the DIY store to get more than the products, to get their advice to keep his donkey from escaping with a fun ending too.

I hope you enjoyed reading this month's Ad Picks. If there's any ads that you loved this month, please share below.


30 Jul 2018

Welcome to July's Ad Picks. This month I'm sharing with you two very strong stats brought to life really well and I'm ending this months post with a funny spot.

The first one is a shocking statistic about domestic violence around football matches and in this case particularly in England. It's a clever way to bring awareness to this stat in outdoor. I saw this ad got a lot of exposure worldwide, so I hope that by raising awareness of domestic violence, it will be stopped.

This next one is an interesting F1 fact brought to life in a beautiful way. Relating the G Force in an F1 car to something people can relate to with boxers is clever. It feels quite arty the way it's shot which I love.

What can Julian Dennison (Hunt for the Wilderpeople) do wrong? Lynx New Zealand follow up their ad from earlier this year with Humphrey switching to Lynx NZ from Lynx Australia and he now has an Aussie rival.

It's a very funny spot and it pokes fun at the recent ball tampering scandal. I hope Lynx NZ continue this series with Julian Dennison, as they're on to a winner here.

I hope you enjoyed this month's blog post. I hope you have an awesome August.


30 Jun 2018

Welcome to June's Ad Picks. This month I've got a couple of humorous spots for you to enjoy.

The first is for TED x Sydney called 'Meet Sara." When you ask Siri a question where is the answer coming from? Well BMF have had a lot of fun with this well written short film answering that question.

VAR has been a big talking point over the world cup, with some soft penalties given (I don't want to go into it). Paddy Power (a UK based gambling company) have come up with this spot, what if VAR was used in our everyday lives? I love the thought and it's executed really well with some real gems in there.

This next spot is a case study for a VW film that changes depending on how you like to watch videos on your phone; landscape or portrait. It's a clever way to get around the question, do you make your ad portrait, landscape or square?

I don't know if you've seen this fantastic print ad floating around, but I wanted to share it so we can all be in awe at the craft in it. Created by Illusion (a CGI studio in Bangkok) who have just won an amazing amount of Cannes awards for their work.


5 Jun 2018

A print campaign we did for Perth Zoo last year has been selected in the international advertising magazine L├╝rzer's Archive. It only comes out every couple of months, selecting the best work from around the world. See the full page below:


31 May 2018

Welcome back to May's Ad Picks. There were a lot of great ads this month, so the ones I've decided to share really stuck with me.

This first one uses one of the most auctioned items, football shirts and increased their value to help the owners fund their projects. Udinese (the Italian football club), got their players to wear people's second hand football shirts they were struggling to sell, they were bid on during the match and you can just imagine how much more they went for.

The PR they got from this campaign must have been huge with guaranteed free coverage from TV channels. I'm going to keep my old football shirts now.

Instagram stories seem to be getting more and more popular. This piece for Burger King uses Instagram polls in stories to create your order. It's a nice use of the technology, that I haven't seen used in this way before.

The case study is a good length too, with an engaging start that caught my attention.

This is the 2nd football ad I'm sharing this month, as the world cup nears. I was weighing up which one to share, it was between this ad for the FA Cup or a video announcing the England world cup squad in a different way, check out the second one here (I wish all of England's future squad announcements were like this).

But I decided to share this case study for these radio spots for the FA Cup. The FA Cup is the world's longest running football competition and there are many fond memories of the tournament over the years. They created 90 different radio spots, 1 for each minute of the match, each one telling a story of a different minute in the tournament's history.

These spots really get across the vast history in a intresting way and creating 90 spots is impressive, each one standing alone and as part of the bigger campaign too.

The last piece this month is a print ad for a budget airline. This is a great way to show the human truth, that beaches on holidays are always packed around weekends. Even the busy scenes have been really thought out.

It will make people think again about booking their next holiday around weekends. I can see Air Asia really capitalising on this as they have a lot of cheap flights mid week.

I hope you've enjoyed reading this month's Ad Picks and if there are any other ads that stood out for you this month please share below.


30 Apr 2018

Welcome back to April's Ad Picks.

I want to start this month with this super cool Nike shoe launch. In Shanghai, Nike created a retro game installation that scanned your face and turned you into the player. When you ran on the treadmill to try out the new shoes, you were the player. I love how running on the treadmill links to the digital world in a fun and engaging way.

Tesco in Malaysia have released this new reusable bag that helps keep less rubbish out of the sea. With illustrated sea animals on the bags, that are created out of barcodes. Shoppers received a discount off their shop every time it was used. It's a nice way to get people to reuse there bags more often and the bags are well illustrated too.

It has a lovely animated case study video too.

You might have to look twice, is it fire or fried chicken? But KFC has replaced fire with spicy chicken in these 3 clever print ads. My favourite is the race car, what about yourself?

I hope you enjoyed this month's post (sorry it was a little late).


20 Apr 2018

Here's a new campaign for Perth Zoo, I worked on at Gatecrasher, promoting the amazing wildlife conservation work that goes on at the Zoo - Saving Wildlife Together.

The first piece of the campaign is this bus wrap (below), which made it onto 'Best Ads' 5 best outdoor ads of this week.

Bus Credits
Agency: Gatecrasher
Client: Perth Zoo
CGI: Cameron Aitkenhead

There were also 3 x 15 second TVC, each featuring an animal that the zoo does a lot of conversation work for.

TVC Credits
Agency: Gatecrasher
Client: Perth Zoo
Director: Anouk Ratnawibhushana
Tiger DOP: Allan Myles