28 Mar 2013

An Easter edition had to be done and I've just got off playing it: Tesco's new game #FindtheEggs which brings a traditional easter egg hunt into an interactive world (Google maps in this case) in a fun and playful way.

Last year I saw a campaign from M&M, which used Google maps in this hunt game style, so it's not a new concept, but where Tesco succeed and I felt M&M failed is giving smaller easy prizes to win as well as a big prize. Tesco have got eggs hidden all of the country, and if you find 3 (it only takes a minute or two) it gives you a free chocolate bunny (which you'll have to pick up in store via emailing you a voucher, nice data capture Tesco). There's also a sweet touch after you've claimed your prize, you can drop some eggs for your friends and others to find too.


26 Mar 2013

I just finished reading "How Not To Worry" and interesting book by Paul McGee, who has some helpfully advice on you guessed it, worrying. This is one quote I really took away from the book, that I think we all need to remember sometimes.


22 Mar 2013

I've seen a few nice ads from JWT this week. But this one really stands out for me, where an estate agent shows a couple around the house. An everyday situation you think, until his patter is replaced by descriptions with a violent undertone. It makes you think of what happens out there, it's pretty shocking really.


21 Mar 2013

I saw the new Old Spice ad the other day via Mashable in which Old Spice have introduced 'Wolfdog' their new executive director of marketing. There are some very funny parts in the viral, I'd love to quote some parts to you but I don't want to ruin it.

Do you think the voice box is inspired by the voice box in Pixar film 'Up'? Here is the rest of the campaign including more viral's, Wolfdog's blog and a google hangout he's done.


11 Mar 2013

This was one of my favourite quotes from an article I found last week "Great quotes | #549". Are there any quotes that really stands out for you?


6 Mar 2013

This week it's a QR code press ad, not another one with a QR code your thinking. So many awfully ads with them being dumped on without any thought. It really does put a bad name to them. But this lovely press ad rescues them this time. It's relevant and engaging for the audience (people looking for their dream job as a tattoo artist) who have time to draw/tattoo and it rewards them with a great job opportunity. We need more ads that use QR codes in a creative way.


3 Mar 2013

This Tuesday I was back at Lincoln Univeristy, where I studied for my illustration degree. I was a guest lecturer with James Grover, an illustrator I met at a networking event (we later found out we studied the same course at the same university but he graduated two year after me) and we thought it would be a great idea to share our experiences with the current students. We got invited back to do a lecture a few months later. We names our talk 'Life After University with an Illustration Degree' and spoke to over 40 students.
I started the talk with 'What do I do?" and explained my role as an Art Director, which lead through to how I got to where I am today through my story. I mentioned how important networking is and how I knew I wanted to become an Art Director from a networking event that Blueskies (a creative recruitment company) arranged. I spoke about how I managed with the isolation of freelancing as an illustrator as this was a big concern of some of the students we spoke to before our talk. I then finished my section from 'An Art Director's Perspective' (a commissioner's perpective) showing some good example of illustrators contacting me through Direct Mail and emails and why I might commission them one day. I then set a brief at the end of my presentation to do an illustration for Palmer Hargreaves's office.

James then talked about his story after university and more on a illustration career (as he works a s a full time illustrator). We then handed out a resource sheet for the students with some helpful sites for them to follow up afterwards.

It was a successful talk which developed my presentation skills and it's always nice to pass on my knowledge to help people out. If you would like to find out more or like to see the presentation contact me and I can send it to you:


1 Mar 2013

I saw this ad on creative reviews newsletter earlier this week and liked the simple thought, which really comes through in the execution. If the execution wasn't put together how it is, it would let the whole idea down. With a locked off camera and a trickery in perspective. It's worth a watch: