This month I've got an interactive ad, a print ad and I'm ending this post with a fun online video.
This is a fun GPS game to keep the kids quiet on the way to Legoland in Florida. Whilst the parents are driving, this app theme's their real time route with characters, games and fun trivia along the way. It's using digital for the right reasons and I think many parents will enjoy their drive to Legoland a lot more now.
I hope they expand it to the other Legoland locations too.
It's a win/win for the client and the series, giving people nostalgia about the series and making people watch it again. It would be interesting to see if the viewing figures have gone up for the Mad Men series on Netflix.
This blog is quite old now, but it's very funny, topical and worth a reshare: hoveringartdirectors.tumblr.com
I hope you enjoyed this post and you'll share with your friends. Please keep your eyes out for the April blog post towards the end of the month.