2017 CAMPAIGN BRIEF AWARDS

11 Apr 2017

Last Friday night were the Campaign Brief awards in Perth, WA. It was a fantastic night at the Crown Towers Ballroom and we won best press campaign for St John Ambulance  'Play a Bigger Part' (the work is shared below). We also got finalist in the same category for our Livelighter 'Olympics' campaign too, see it here.






MAR AD PICKS

28 Mar 2017

Welcome back to March's edition of Ad Picks. 

This month I've got an interactive ad, a print ad and I'm ending this post with a fun online video.

This is a fun GPS game to keep the kids quiet on the way to Legoland in Florida. Whilst the parents are driving, this app theme's their real time route with characters, games and fun trivia along the way. It's using digital for the right reasons and I think many parents will enjoy their drive to Legoland a lot more now.

I hope they expand it to the other Legoland locations too.


I bet you've already seen this one shared over your Facebook feeds, but I still really wanted to share it being a fan of the Mad Men series. Many ads were created in the series, but bringing one of them from our screens to reality is genius; this story has had so much PR around it.

It's a win/win for the client and the series, giving people nostalgia about the series and making people watch it again. It would be interesting to see if the viewing figures have gone up for the Mad Men series on Netflix.



Adobe always seem to produce great ads, past ads have been 'click, baby. click' and 'the launch' (click on either of the names to watch them). They've produced the goods again with a spot named 'Hovering art directors'. It's promoting the Adobe stock imagery range, whilst having fun with the working relationships of designers and art directors. I hope we're not this bad.


This blog is quite old now, but it's very funny, topical and worth a reshare: hoveringartdirectors.tumblr.com

I hope you enjoyed this post and you'll share with your friends. Please keep your eyes out for the April blog post towards the end of the month.

ONE OF MY FAVOURITE ADS

14 Mar 2017

I was recently asked at Gatecrasher to write a blog post about one of my favourite ads, and this was my choice below.





Asking an advertising creative to pick their favourite advertising example of all time is like asking a musician to pick their favourite song. With countless award-winning ads out there, the one I’ve chosen not only stands out, but it showcases other great ads that have come out in recent years.

So what is this ad? It’s called The D&AD Ad Filter. It’s an extension for Chrome and Firefox that blocks regular pre-roll ads and automatically replaces them with D&AD winners from past years.

No longer do you have to hover your mouse over the 5-second countdown and wait for the ‘skip’ button to appear. You can sit back and be entertained by a swearing bear or Jean-Claude Van Damme doing the splits on two moving trucks.

Why I love it: 
Advertisers are always looking for new, creative ways to use YouTube, social media platforms, and other online advertising mediums. Lately we’ve started to see a rise in brands experimenting with the unavoidable YouTube ‘skip’ button, but The Ad Filter feels fresh because you’re too busy enjoying the award-winning creative content to even realise that it’s an ad for D&AD.

It’s a lovely way to showcase the standard of work that wins the top prizes at award shows. Plus, it makes you even hungrier to win an award for yourself. I wouldn’t be surprised if it increased the number of submissions for the D&AD Awards. With this filter installed, you’ll often be left wondering why the standard of pre-rolls is suddenly so high.

If it ran today
It only came out in 2015, but I hope that it keeps being updated to showcase new award-winning work every year. It would be great if they included D&AD student winners to help get them the exposure that they deserve.

Download and enjoy it yourself here

FEB AD PICKS

26 Feb 2017

Welcome back to February's edition of Ad Picks. 

The month started with one of the biggest come backs ever in the NFL grand final. I was going to share one of the ads, but with so many articles already out there about them, I decided to share some ads you may have missed that I also enjoyed.

The first is a massive creative campaign for Mailchimp (the email marketing client), who have had problems with people mispronouncing it e.g FailChimp. So Droga5 played on that fact and created loads of different content from music videos to short films of its different mispronunciations.

The content is fun and they picked some clever mispronunciation that still linked back to the brand and even if people didn't think of Mailchimp and were interested in e.g SnailPrimp and googled it, it would say 'did you mean mailchimp?'


The next one I wanted to share was for crisp brand Tostitos.

When people go out for a beer or two they don't realise they are over the limit until it's too late. So Tostitos created these special crisp packs for bars that have a little hole to blow into and a graphic on the pack lights up to show them clearly if they are over the limit. This idea is a clever use of their packet and it will help save lives too, making it even better.


This last one isn't so much an ad, but it's a very fun Trump website. You can type in whatever you want him to say (to a certain level) and it finds snippets of him saying those words from different speeches and puts it together. Check it out: http://trumpwith.love


I hope you enjoyed this post and you'll share with your friends. Please keep your eyes out for the March one towards the end of the month.
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NEW WORK ADDED

15 Feb 2017

I've just added two new campaigns to my website and I've also shared them with you below.

The first one is an outdoor campaign for Livelighter to start a conversation: why are major sporting events like the Olympics being sponsored by junk food and sugary drink brands? Thanks to the very talented team at Cream Studios



The second piece is a print campaign to recruit more St John Ambulance Volunteers. We highlighted the fact that St. John Ambulance volunteers play a big part in their communities by providing life saving services and learning new skills to develop their careers. Thanks to the photographers Thom Perry and Sam Passante.



JAN AD PICKS

31 Jan 2017

Welcome to my new monthly posting 'Ad Picks'.

So what is it?
Well, every month I'm going to write an article with a few ads that have caught my eye. I'm aiming at sharing ones that you may have missed or just love seeing again.

So here is my first month - January.

Malteasers - Outdoor
This adshel caught my eye when I saw it on Best Ads, mainly from the simplicity of it and the nice use of Malteasers for World Braille day. What do you think it says?


The Dyslexic Captcha - Interactive
I'm dyslexic and was lucky when I was younger that mine was discovered early, so I got the help I needed and now I'm a lot better. So this ad stood out for me.

This hospital in India took photographs of dyslexic kids handwriting to create a captcha (the boxes on websites that ask you to copy the numbers into box) to raise awareness and the signs to look out for, for the parents.

It's a very nice use of the different mediums and I hope it helped many dyslexic children be diagnosed.




The Association for Safer Driving - Online
Over 80% of accidents are caused by people using their phone whilst driving and with people ignoring ads, the association of safer driving in Israel had to get through to people. They used a famous vlogger and created a real car crash in one of her videos.

It would have definitely caught people off guard and the message hits hard.



Snickers - TVC
I don't want to leave my first post on such a hard hitting ad, so I thought I'd share this Snickers ad. Most Snickers ads are fun watches and this is another one with an elaborate story, reminding you not to get hungry in meetings.




I hope you enjoyed this post and you'll share with your friends. Keep your eyes out for the February one towards the end of the month.