21 Dec 2015
29 Nov 2015
Which side do you prefer?
12 Nov 2015
7 Nov 2015
There have been a lot of Xmas ads coming out recently and I was tempted to share one, but then I looked at my calendar and realised it was only the start of November.
So I wanted to share this ad which talks about a topic widely spoken in advertising, should agencies do work for free 'spec work'? Well this guy has bravely gone and spoken to other business owners like cafes and gyms to see if they would provide their stuff for free. Some of the reactions are great.
One of my favourite questions he asks is 'So you guys are going to make me a spec breakfast? Then if I enjoy it, I'll make you guys my ROR 'my restaurant of record''.
Click on the image below to watch the ad.
30 Oct 2015
It's for Domino's over in the US and as you click left on your keyboard keys their new car moves to closer to delivering the pizza. Look out for all of the extra animations around the car. It kept me engaged for a while and I shared it around at work too.
25 Oct 2015
Gatecrasher got 3 finalists on the night, 2 of which for this piece (below) I created with the GC team for it's print and outdoor executions.
22 Oct 2015
I would hate this if this was me, but the reactions to this ad are priceless.
17 Oct 2015
9 Oct 2015
Now comes The Launch: Do you know what your marketing is doing'. that see's a spaceship being sent to Mars, but the client keeps ruining it. It's got a huge budget and for a 1.23 ad, I was hooked throughout.
4 Oct 2015
The stunt is pretty cool and I haven't seen something like this before. Have you?
27 Sep 2015
It's a stop motion story that brings 'the power of dreams' (Honda's ongoing line) to life with creative transitions to show their portfolio of cars, bikes and even walking robots in an interesting way. Even slightly dull products e.g the lawn mower (compared to the sports cars), is well thought out.
18 Sep 2015
It's extremely well crafted and I read it took 6,500 hand-drawn and hand-coloured character frames to create this ad over a period of 12 months.
6 Sep 2015
5 Sep 2015
26 Aug 2015
22 Aug 2015
But this week it's an ad for John Lewis Insurance, staring a young girl dancing around the house to the song that fits perfectly with the ad (Elton John's Tiny Dancer). She pulls curtains and twirls around the living room, as it nearly all falls apart. It's a pleasure to watch, enjoy.
28 Jun 2015
21 Jun 2015
12 Jun 2015
Trucks are always hard to over take especially on these roads, so on the back of trucks they put a digital monitor that would show vision from the front of the truck via a wireless camera, so you could overtake the truck safely. Do you think it will work?
31 May 2015
Well D&AD have an answer, created the 'The Ad Filter', a free extension that will only show you the best advertising ads (that can be watched again), compared to some of the ads that appear. I'm about to instal min now. Download it for free.
22 May 2015
17 May 2015
10 May 2015
2 May 2015
I've almost been the guy watching my partner run too, thankfully not in the mud and rain.
26 Apr 2015
23 Apr 2015
Recently I went to the first Mumbrella Perth and it was a great day, with many interesting talks to take in.
17 Apr 2015
There's a big truth in it, especially with smart phones getting better cameras nowadays, with people thinking they can be as good as famous directors. Enjoy.
10 Apr 2015
1 Apr 2015
There aren't many I really wanted to share, as I found some of the other videos too long. My favourite one this year is SunLife's Beard Insurance for men who want to protect their facial hair, starting from £3 a month, it will protect you against damage and accidentally shaving parts off (we've all done it).
29 Mar 2015
Their problem was that in the Bujama region of Peru, crops are irrigated with contaminated water from the local rivers, so UTEC grew crops and every weekend they gave away lettuce to people in the community that were pollution free, by using water captured by the air. They have so far produced 2,800 heads of lettuce, as well as 96 litres of drinking water all donated to the local people. It's amazing to see an ad helping so many people.
20 Mar 2015
15 Mar 2015
11 Mar 2015
'The Cancer Council of WA has launched a new campaign designed to lend even more weight to the threat of smoking-related cancer. The 16 Cancers campaign, created by Gatecrasher Perth, is led by an emotive 45-second television commercial, and backed up by this print ad. It invites them to consider how smoking-related cancers might impact their lives in a variety of debilitating and severe ways. It comes as a new survey has revealed that less than a quarter of those asked (24%) could name more than two cancers caused by smoking. Among non-smokers, 61% could name one or two smoking-related cancers, while only 39% of smokers could do so without being prompted.' Gatecrasher bio about the campaign.
6 Mar 2015
I knew I recognised the concept somewhere when I saw it today, as back in 2014 it won Ocean's Outdoor Art of Outdoor competition, the winning prize was for it to run and it's fantastic to see it live and spreading the message about domestic violence.
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Here is an example of one of my past newsletters, that I shared some new work of mine, 'my ad of the week', ad news, event write ups and even more.
5 Mar 2015
1) Show your work to people around you. Show your CD, digital creatives, planners etc. It helped make our idea clearer.
2) Keep checking the brief, it's a big brief. I ticked off sections last year, "What we want you to cover" is an important section on the brief.
3) Keep beating your last idea, our idea changed two days before the deadline and look what happened.
4) Look at your work with the 20 team rule. (That is if 20 teams are set the same brief, how many of them would come up with the same idea?)
And have fun. The last 2 national winners now have jobs at two of the biggest agencies in the world.
Here is a link to my work from last year and if you want to ask me anything about my experience please email me at: email@example.com