NEW WORK - PTA

17 Aug 2019

Here is a new piece we've been working on at Gatecrasher for PTA (Public Transport Authority) for Rail Safety week. Some people often think it's ok to take short cuts and trespass around train lines (which it 100% isn't), but they don't realise how fast a train can appear out of nowhere.

So we created this projection in the heart of the Perth CBD of a train coming out of nowhere to raise awareness of this issue. Check out the campaign video below:


Credits:


Client: PTA
Client: Kate Johnson, Communications and Publications Manager, PTA
Client: Hayley Menzies, Communications and Publications Manager, PTA
Client: Gemma Holden, A/Communications and Publications Manager, PTA
Client: Bryony Parker, Communications Officer, PTA 
Agency: Gatecrasher, Perth
Creative Director/Writer: Adam Barker 
Creative Director/Art Director: Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Account Director: Melanie Goh
Digital Campaign Manager: Jamie Siew
Digital Project Manager: Scott Pelham
Digital Campaign Coordinator: Carina Mancinone 
Production: Stir Fry Content Kitchen
Producer/editor: Anouk Ratnawibhushana
DOP/editor: Toby Bajrovic0
CGI Artist: Cameron Aitkenhead 

Projection Technician: Tristan Garner
Operations Manager: Kevin Larson (Austage Perth)
Sound: Alex Wilson (The Sound Guys)  

JULY AD PICKS

30 Jul 2019

This month I've selected 3 ads that stood out for me, please comment at the bottom if there's any ads that stood out for you this month. Enjoy.

The first is a funny campaign for Old Spice 'Never let a friend lose his swagger', this is the best of the 3 in the campaign where a mate is rescued from the Netflix style 'next episode starts in 5' button. They've hit their market well in this ad and it's certainly an ad I'd be sending onto a friend who's like this.


The McDonalds logo is used in many creative ways in the past and here is another fresh way showing diversity in a simple, creative way.

I'm pleased they didn't add the actual logo on, as it's not needed in this simple layout. The yellow background and product are the only things needed to help people along. I can see this picking up some awards over the next year.


Hats off to Paddy Power and Huddersfield Town for this one. They announced their new kit (as all clubs do around this time of year) with a huge PADDY POWER sash on it, a few newspapers and even the FA fell for this PR stunt. People saying it looked like a hens night sash on the kit.

They even wore the kit in one pre season match, which got the club into trouble with the FA, but it was probably worth it for how much free PR they got from it.

Then a few days later Paddy Power announced it was part of their 'Save our shirt' and their logo won't be on the shirt this year (I wish more football clubs had this, as some sponsor logos ruin the look of the kits).


See you next month.

JUNE AD PICKS

28 Jun 2019

Hello. Let's get cracking into June's Ad Picks.

Apple have realised this cool new spot for their AirPods called 'Bounce' just the other day.

This black and white spot transforms everyday walls, cars and pavements into trampolines. It's directed and shot in such a sleek and interesting way. I'm sure you'll keep seeing this video all over the internet from now.



I loved the Simpsons as a kid (I still do), I remember watching the Simpsons every day after school. So now that you can buy the items from their living room, OMG. Genius IKEA.



Are you watching the women's world cup? I've been watching parts of it and it's excellent (not on the sofa above unfortunately).

Lucozade sport have done one of the best world cups ads in my opinion, with their version of the song 'football's coming home', being spoken in this poetic style ad. It's challenging and exciting.

The English women probably have a better chance of winning it than the Men's team too.


This ad for NZ lotto had me hooked from the start telling the story of a flight attendant who lost her ticket while away from her family. Very well casted and directed. Another cracker from NZ.


I hope you enjoyed reading and watching June's ad picks. See you next month.

APR/MAY AD PICKS

30 May 2019

Having a baby gives me a lot less time to write this at home now, so I've combined two months Ad Picks in this post, as my son sleeps behind me.

This month I've got two great TVC spots and two outdoor posters to share. Enjoy.

I'll start with this fantastic line 'Don't wait for movies to get old' for Canal + (the French TV channel). You can have so much fun with it and they have recreated parts of Mission Impossible with elderly people doing the action in slow motion. Very well casted too.


I love the art direction is this next McDonalds ad. Making this many elements work together in one image is always tricky and they've pulled it off brilliantly. Bravo.


What a striking image this next one is, pure visual. One for L├╝rzer's Archive.
I'll leave you with this fun and slightly creepy spot. I don't want to give it away, so I'm not saying anymore who it is for.



 He's starting to wake up, so I'll see you in June.

NEW WORK - PERTH ZOO

25 Apr 2019

We installed multiple decals over pavement cracks in high pedestrian traffic areas to encourage visitation to Perth Zoo over the Easter holiday period.

Keep an eye out for them if you're around South Perth over the next couple of weeks.

MAR AD PICKS

3 Apr 2019

I missed my deadline by a couple of days. I've got a good excuse though as March has been a life changing month for my family with my wife giving birth to our first child, Theo at the start of the month.

Let's get cracking into the ads.

The first spot is very Wes Anderson esque, shall I say anymore?


The second spot is another brand creating a product, not an ad. They've created the Fire Vase, a flower vase that acts as a fire extinguisher, so when you throw it onto a fire the chemicals inside it put the fire out. The impact it has on the fire really surprised me, in a good way.

I hope this saves a lot of peoples lives and I can see them picking up some international awards for this one.


The last ad this month is this strong print campaign  'Belt Survivors', showing you even the tough guys wear seatbelts. The photography is really striking in the whole series and it stood out for me.


I hope you'e enjoyed this months delayed post. See you at the end of this month.

FEB AD PICKS

26 Feb 2019

Welcome to February's Ad Picks.

I want to start this month with a new Nike Italy spot from W&K London, it's a fast paced ad with one of the best music tracks in an ad I've seen in a while. The track carries along awesome footage with some interesting transitions between each scene (the football one is great).

I felt like I had to watch this ad back to back to take the whole ad in.



It was also the month of the Super Bowl. I felt none of the ads topped previous years ads. I enjoyed the Hyundai ad with Jason Bateman, the Amazon spot and I thought the HBO with Bud Light was clever with the upcoming Game of Thrones Season.

But I felt Skittles had the most fun with 'Broadway the Rainbow', I really hope it does become a Broadway show. I'm not sure if it's as good last years though, when they made a movie and only showed it to one person. What was your favourite Super Bowl ad this year?


You have to read this long copy ad for Refuge in the UK about domestic violence. Read it first from top to bottom, then read it from bottom to top. It's incredibly well written and engaging enough to read the whole thing twice.


I wanted to leave you with a fun spot that will make you smile. I reckon when the creative team presented this to the client they just said 2 phases  - Pimp my ride and cute pets.


See you in March.

JAN AD PICKS

27 Jan 2019

I hope you had a great break. Let's jump straight into 2019 with the first of many Ad Picks.

The first isn't so much an ad, but this will save thousands if not millions of lives. It's scary that people can 3D print guns undetected. This company along with TBWA put a stop to it in a clever undetected way.


Geico have created this funny ad where they want you to vote for their favourite ad for your chance to appear in their upcoming ad. I'm looking forward to their next ad now.

The whole styling for the ad is very well crafted. I just wish they would start selling the product.


This next ad poses an interesting question and brings it to life in a strong way. 1 in 3 businesses in the UK have been hacked. We all think cyber problems are online issues and don't think how it effects the people offline.

AMV BBDO London have hacked this real life bike shop creating a clone of it and hitting them with same problems online companies get - robbing them of their ideas and inventions.


See you in Feb.