I was on Creative Review's (CR) blog a few months ago and stumbled across an article on CR that 'Fallon London' have created this nice little project called 'Dog Ear'. It's basically a bookmark that's created by illustrations and stories submissions. When they have enough submissions they will print the bookmark and spread them around a few selected London book shops. It's a really nice idea and it's free to submit, so send yours in and our work might be in the same bookmark.
I've always been a fan of 'Lost' posters (I've got this fantastic book with some bizarre and wonderfully Lost posters, discover it for yourself http://www.amazon.co.uk/Lost-Found-Posters-around-World/dp/1568983379) so my illustration is the book shops looking for their bookmarks back, my piece is called 'Lost'.