This week it's a QR code press ad, not another one with a QR code your thinking. So many awfully ads with them being dumped on without any thought. It really does put a bad name to them. But this lovely press ad rescues them this time. It's relevant and engaging for the audience (people looking for their dream job as a tattoo artist) who have time to draw/tattoo and it rewards them with a great job opportunity. We need more ads that use QR codes in a creative way.