MY AD OF THE WEEK .15

18 Apr 2013

This week it goes to a digital execution on an iPad by Audi, that's more than just a digital ad. Using the screenshot feature, readers need to try and photograph the worlds fastest car, by pressing the Home and Sleep button. I don't think I've seen this feature being used before. It's a great way to get people to interact with the ad and the users now have 3 Audi photos saved on their iPad photo library too for a lasting effect.