After a week of the D&AD award night and Cannes being next week too, I had to share with you 'Dumb ways to die'. A video (and now an app too) showing illustrated characters killing themselves in stupid ways to raise awareness of dumb ways to die. It's crafted extremely well and it's a very tough subject to advertise.
It won 5 D&AD yellow pencils and a black pencil (D&AD's top prize), which it fully deserves. Keep an eye out for it at Cannes this coming week, where it's predicated to do very well too.