I watched the TV ad and liked it, then someone sent me the game, which swayed me. 'Be More Dog' is the new campaign by O2, supporting the new brands positioning of opening the possibilities of technology to all, encouraging people to embrace and get excited by everything that technology can offer. Here's the TV ad if you haven't seen it yet.
And here is the online game I mentioned, where you can play frisbee with the cat. It's a lot more fun than it sounds. Play it now. Instead of just clicking to throw the frisbee, you throw it from your phone (linked to your desktop via wifi). It's a nice use of technology that's been used by Google already and I can see even more brands using it in upcoming campaigns.