MY AD OF THE WEEK .40

11 Oct 2013

This week it goes to 'Ron Burgundy' as he stars in a huge campaign for the Dodge Durango. They have snapped up the idiotic pitchman at his best before the release of the long anticipated, Anchorman 2.

There are going to be 70 videos overall and I've selected these 2 as my favourite. The ballroom spot was shown in the ad break of 'Dancing with the stars', which is great media buying and I really like ads that have been tailored to the show the viewers are watching.

They have also just started doing response videos to peoples tweets too. Check it out.