MY AD OF THE WEEK .45

23 Nov 2013

This week I really wanted to share the Epic Split stunt for Volvo Trucks by Van Damme, but I thought as every creative newsletter/website has featured it, I'd share something else (here it is if you've missed it).

So I really love my tech and in a claimed world first campaign from British Airways, they have created this super cool interactive billboard in Piccadilly Circus, London. Basically all the planes from Heathrow that fly past it, trigger real-time data, featuring the flight number, destination and a weather feed too. With the line 'More flights to more destinations'.



So if you have a friend flying from Heathrow and you're in London, keep your eyes out for them.