MY AD OF THE WEEK .56

23 Feb 2014

DHL have been pretty sneaky this week with a great prank; they painted boxes in temperature-activated ink that turned the boxes black when they were exposed to sub-zero temperatures. So DHL froze these boxes and asked UPS and TNT to pick up these black boxes from random locations. It all must have seemed like an everyday job for their competitors, until the box warmed up to reveal DHL branding and copy saying that 'DHL is faster'.