Problem: Customers don’t realise that Qantas are the only full-service airline in Australia.
Solution: Qantas don’t skip anything. So, we created an ad that highlights all the inclusions our competitors don’t provide. 70% of people skip pre-rolls, so we used that insight to highlight what the other airlines skip.
Pre-roll ad 1 45 seconds
Skip through 7 Qantas videos to highlight what you get compared to Tiger Air.
If you want to see the rest of the campaign visit: www.henrybillington.com/artdirection
Update 8th September
Me and Paul Donnelly (my creative partner for the Young Lions competition) had our achievement mentioned in August's edition of the Campaign Brief an Australia advertising industry magazine.