MY AD OF THE WEEK .86

21 Nov 2014

I watched these ads below and I had to share them straight away. These fun ads by BBH NY for Playstation, use the New York City Ballet showing off their classical dance moves to create scenes e.g a football match, robbing a bank. What followers, when the dancer destroys their opponents, is them breaking into a proper down and dirty victory dance. These are my favourite 3 below out of 6 made, each one is 45 seconds, it must have cost a fortune.

Every part of each of these ads are crafted extremely well, even the font that has been created at the start of the ad. They have a nice Instagram competition too, where you can send in your own victory dance for a chance to win a PS4 for you and a friend to ease their pain.

What's your victory dance?