This week it's not a press ad, TV ad or even digital campaign. But something totally different by Paddy Power, who have helped out Farnborough FC, who are deep in administration. By giving them a dream line up of players such as Beckham, Messi and Maradona. But lucky for the components of Farnborough FC, it's the same team as last season, as their players have all changed their names by deed poll (even their manager is now Jose Mourinho). It's going to be great watching soccer saturday when any of these players score and wouldn't it be great if the two Jose's met in the FA cup this season.
I like how a huge bookmaker has helped out a struggling team to survive. It's a great PR story for Paddy Power and Farnborough FC.