MY AD OF THE WEEK .116 RUGBY WORLD CUP EDITION

18 Sep 2015

With the rugby world cup starting today, I wanted to share an ad for the tournament. I was engaged most with this lovely animated ad for 02. It shows a few of the England players growing into giants in suburbia and then across the whole of UK as fans get behind them and show there support.

It's extremely well crafted and I read it took 6,500 hand-drawn and hand-coloured character frames to create this ad over a period of 12 months.