NEW WORK: THE SUNDAY TIMES AFL TATTOOS

5 Sep 2015

This weekend The Sunday Times in Perth are giving away AFL tattoos (temporary, of course) with the paper. The tattoos are the emblems of the two Perth AFL teams - The Fremantle Dockers and West Coast Eagles, as they are both going to be in the finals (like the Rugby Union finals for British people reading this, but more complex) starting next weekend.

So we created this ad at Gatecrasher Advertising showing how committed people are to supporting their team and for fans to show their real commitment by getting a tattoo.

Inspiration for the original idea came from Monty Python/Terry Gilliam animation.


Credits:
Client: The Sunday Times, Perth
Illustrator: Angie Cass
Post-Production: The Office of John Cheese