6 Apr 2012

Last month I worked with are retoucher Paul here at Palmer Hargreaves, to creative this image to run on all of Isuzu's pre-launch materials for the new Isuzu D-Max, a pick-up truck. We didn't want to give too much away for the launch (which we're shooting next week), so we created this background to hero the D-Max's close arrival, a little like when the judges walk in on X-Factor, but not cheesy like the X-Factor entrances are. Paul did a fantastic job and the client described the image when we revealed it to them, in the meeting as 'stunning'.

Here are some photographs of some the materials it ran in, 
via Isuzu Facebook page.


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