NEW WORK - ROAD SAFETY COMMISSION

27 Jan 2023

RSC and GC roll together safely.

 

With the growing popularity of eRideables transportation devices, the Road Safety Commission of WA recently launched an online campaign to remind all road users of the need to share our roads and paths safely.


The brief was to convey all of the new regulations relating to path usage, but do it in a way acknowledged and fostered shared responsibility by all.



Credits


Client: Road Safety Commission WA

Agency: Gatecrasher Advertising, Perth 

Creative Directors: Adam Barker, Lori Canalini

Senior Art Director: Henry Billington

Copywriter: Adam Barker

Account team: Magda Wood, Sara Cunningham


Production company: Stir Fry Content Kitchen

Producer: Elsie Shaw

Editor: Ben Wright

Make up: Sally Phipps

Animator: Cameron Aitkenhead


Client team: Joanna Hynes, Kirsten Brent