FEB AD PICKS

27 Feb 2020

Welcome to February's Ad Picks. There has been a lot of good work released this month, so I've shared a couple more spots than usual for you to enjoy.

I feel you may have seen this spot for Jeep. I don't know if you've seen the full 1.45 version though, with even more gems. Persuading Bill Murray to star in his first ad would have been tough, but they couldn't have done it without him. Though the groundhog does steal the limelight, even over the impressive new Jeep.

'It's not personal, it's just a game' is my favourite line. How about yours?


Tesco, the UK supermarket giant have just released plasters for 3 skin tones. It integrates the product nicely in this simple headline driven ad, playing on what everyone thinks when they heard the news.


The next ad doesn't even show the product, which is a very hard sell to the client. Apart from the classic Coke Cola bottle and McDonalds arch's are there any other brand who can do ads like this?


We were all shocked when the NBA legend Kobe Bryant passed away at the end of January.

It's a pure graphic lead ad with audio clips from his career. I knew he was an NBA legend, I wasn't aware of some of these other impressive things he did before now, in this touching spot which came out on the day of his memorial.


This ad has been doing the rounds on every ad site last week, so I assume you've seen the video. The outdoor campaign promoting Burger Kings burgers have no artificial preservatives is extremely gross too and well crafted.

(I'm sorry if you're reading this over lunch).


I'll leave you this month with a crazy Skittles ad, that only this brand could do. This ad is promoting their yogurt covered Skittles. I would have loved to see the creatives present this idea to the client.


JAN AD PICKS

31 Jan 2020

Hello 2020. Let's jump straight into it.

How frustrating is it when you're waiting to cross a zebra crossing and people just speed through it?

Well, it seems SAAQ had a lot of fun making this zebra crossing a real barrier. There's been lots of really good ads using zebra crossings in the past, but I've never seen anything like this done before.


Broken toys are usually thrown away and pile up in trash yards, as there are no spare parts for them. This brand have cracked this problem creating 3D printable parts to fix your toys.

I know, I did think it too, I don't have a 3D printer lying around. Well no excuses France, as they have a map of people who have 3D printers who can print parts for others.

It's a shame it's only in France for now. I do hope they roll it out. Click here to check out their site for more info on this project.


The next ad is also trying to create a sustainable future. I never thought about this tennis ball problem before and this Kiwi ad has brought it to our attention in this very funny and engaging one minute video.

It's a perfectly timed with the Australia Open currently on and I would love it if they were selling the balls at the tournament too. Are they, Melbourne readers?


I'll leave you this month with my favourite Super Bowl ad so far this year. Pringles have jumped on the Rick and Morty bandwagon and created this crazy ad with Pringles taking over the world.

If you've never seen Rick and Morty you'll probably think 'what the f**k is this'. It's hitting it's demographic really well though.

I've already watched it about 5 times already, I just wish it was slightly longer.


See you next month.

DEC AD PICKS - CHRISTMAS SPECIAL

24 Dec 2019

Merry Christmas, I hope you've all had a great year and you've enjoyed my Ad Picks. Here are a few Christmas ads that stood out for me to end the year.

Everyone always looks out for the John Lewis ad, they are always good fun with an extremely high production, but they still haven't topped Monty the Penguin in my opinion.

This is the closest one to Monty the Penguin. What I enjoyed more than the ad itself was the dragon character promoting certain products on sale at John Lewis in multiple 15 second ads.

There's a great one of him getting the instructions for a Christmas pudding on Google home and just lights it up. It's simple and a fun product demo.


Hiding Christmas gifts is tough, I'm always looking for new spots every year. This ad hits a fun insight that no other Christmas ads this year have done.


I'll leave you with this crafted illustration ad for McDonalds, it brought a big smile to my face and it
was nice to see an ad from a fast food giant at Christmas that didn't have their products in every shot.


See you in January.

OCT/NOV AD PICKS

27 Nov 2019

Hello.

I'm back after a 4 week break to the UK visiting family. I've been busy catching up on ads over the last couple of weeks to create this combined October/November Ad Picks.

This month I've got 6 ads to share with you, but you'll have to wait until next month  for any Christmas ads, as I'll be sharing them in a Christmas Edition of Ad Picks.

The first piece is a problem I used to face a lot Skyping back to the UK before NBN came along. It's a lovely visual piece that looks like it could be a Jackson Pollack artwork, that leads you in to read the copy to realise it's for an internet provider.


This is one of the most powerful ads I've shared this year, it's a tough watch for a tough subject. It's shocking and sickening to find out that Filipino children are sexually abused by their own families.

Of course they couldn't show the actual events or even recreate parts of them. So to act out the abuse using teddy bears and dolls, whilst it still being this striking, is very clever thinking. It shocked me into sharing it too.



Illusion, a CGI and retouching studio in Bangkok (in the past decade have created multi award winning ads for Lego, KFC and Samsonite to name a few) have done it again. 

The craft in this is next level and the visual instantly screams out the benefit of it being powerful, whilst knowing it's a cleaning product without even looking at the product.


Australian and even the UK high streets are struggling with the rise of internet shopping, with many empty shopfronts. It starts to look a bit depressing seeing them everyday.

The Monkeys (this week being named B&T Agency of the Decade) have created this experience for CGU insurance, using these empty spaces to show people the potential.

It's a fun use of the empty walls using them as a blank canvas to excite people into creating their own venture. I hope it helps get the high streets looking healthy again.


The Berlin wall has created so many stories over the years and with the 30th anniversary of its demolition earlier this month, this video 'the voice of the wall' has been created using type from the wall itself.

The type leads you through a story from the wall's perpective in an engaging way that kept me hooked for the whole 2 minutes.


I just saw this ad this morning and this is one of my favourites this month through the comedy and how the funny storyline grows.

Squarespace have got Oscar the Grouch a website for his trash (that everyone finds stylish, inspired by some of Tracey Emin's work) that makes him become the biggest artist in the world. He's not happy about it though.


I'll see you in December for the Christmas edition of 'Ad Picks',

PADC 2019

22 Nov 2019

Earlier this month was the annual PADC award show of 2019.

Gatecrasher had a stellar night picking up 4 Silvers, 2 Bronzes and 2 Finalists. I was heailvy involved in all of of the projects, apart from 1 digital Bronze winner, won by our digital lead Scott Pelham for DFES.

Our winners were:

2 Silvers, Transit, Individual and Ambient//Guerrilla
Perth Zoo - Zoorassic Park

1 Silver, Outdoor,  Individual
Department of Education - Violence in Schools

1 Silver, Ambient//Guerrilla
Perth Zoo - What's crackin' these school holidays?

1 Bronze, Ambient//Guerrilla
PTA - Trains come out of nowhere

1 Finalist, Interactive OOH, Individual
PTA - Trains come out of nowhere

1 Finalist, Outdoor,  Individual
PTA - Misjudged by this much






SEPT AD PICKS

28 Sep 2019

I can't believe it's September already. This month I'm sharing 3 ads that have stuck with me.

The first one has some of the best choreography I've seen in an ad, with a solider battling himself. As I've found in the past, your mind can be your own worst enemy. Meditation helps me a lot. I hope this makes more people aware of the ongoing mental health issues soldiers face.



This next print ad is such a simple ad that hits the point perfectly for the brand - 'keep it simple stupid' works again.


The last one this month is the crazy new Lego spot. When I first saw this I thought it was a very French ad. I had to watch it back to back to take it all in. The amount of hidden easter eggs in this ad are outstanding.

The art direction is on another level. Creating a TV ad for LEGO, when there are multiple LEGO movies out would have been an interesting task and doing it in live action is certainty a different way to experience LEGO.



I'm off to England in a couple of a weeks for a month, so October's Ad Picks will be combined with Novembers one. I hope you have a great month.

NEW WORK - DEPARTMENT OF EDUCATION

11 Sep 2019

Here is a new outdoor ad we've recently done at Gatecrasher for the Department of Education.

When students share and like school fight videos in social media, they actually encourage more violence in doing so. This poster made that point very clearly at bus stops around schools.


Credits:

Client: Department of Education
Agency: Gatecrasher, Perth
Creative Director/Writer: Adam Barker 
Creative Director: Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Account Director: Lisa Nixon
Retoucher: Jade Foo