13 Sept 2021

Bringing to life HIF’s new strategic focus on greater customer ‘choice’, we recently launched a new brand campaign based on the creative theme of ‘What if? The campaign is designed to help establish the new positioning ‘Freedom to choose’ while at the same time creating strong brand linkage to the message, a challenge often faced in the alphabet soup of health insurance brand acronyms.


Client: HIF
Agency: Gatecrasher, Perth
Creative Director/Writer: Adam Barker 
Creative Director: Lori Canalini
Senior Art Director: Henry Billington
Account Director: Magda Wood

Production: Stir Fry Content Kitchen
Animation: Cameron Aitkenhead