30 Jun 2018

Welcome to June's Ad Picks. This month I've got a couple of humorous spots for you to enjoy.

The first is for TED x Sydney called 'Meet Sara." When you ask Siri a question where is the answer coming from? Well BMF have had a lot of fun with this well written short film answering that question.

VAR has been a big talking point over the world cup, with some soft penalties given (I don't want to go into it). Paddy Power (a UK based gambling company) have come up with this spot, what if VAR was used in our everyday lives? I love the thought and it's executed really well with some real gems in there.

This next spot is a case study for a VW film that changes depending on how you like to watch videos on your phone; landscape or portrait. It's a clever way to get around the question, do you make your ad portrait, landscape or square?

I don't know if you've seen this fantastic print ad floating around, but I wanted to share it so we can all be in awe at the craft in it. Created by Illusion (a CGI studio in Bangkok) who have just won an amazing amount of Cannes awards for their work.


5 Jun 2018

A print campaign we did for Perth Zoo last year has been selected in the international advertising magazine L├╝rzer's Archive. It only comes out every couple of months, selecting the best work from around the world. See the full page below: