RSC and GC roll together safely.
With the growing popularity of eRideables transportation devices, the Road Safety Commission of WA recently launched an online campaign to remind all road users of the need to share our roads and paths safely.
The brief was to convey all of the new regulations relating to path usage, but do it in a way acknowledged and fostered shared responsibility by all.
Creative Directors: Adam Barker, Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Adam Barker
Account team: Magda Wood, Sara Cunningham
Production company: Stir Fry Content Kitchen
Producer: Elsie Shaw
Editor: Ben Wright
Make up: Sally Phipps
Animator: Cameron Aitkenhead
Client team: Joanna Hynes, Kirsten Brent
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