23 Nov 2023

We were briefed to come up with an activation idea that would encourage people to try cooking more healthy meals at home. The answer, find a fun way to put recipes and ingredients into people’s hands. This stunt was so effective, city workers were queuing up for goodie bags and the chance to be part of the online video of the event. 


Client: LiveLighter

Agency: Gatecrasher Advertising, Perth 

Creative Directors: Adam Barker, Lori Canalini

Senior Art Director: Henry Billington

Copywriter: Hayley Kaptein

Account team: Tony Scampoli, Emma Lambert, Sara Cunningham

Production company: Stir Fry Content Kitchen

Producer: Elsie Shaw, Jess Seinor

Head of content production: Calle Bolmgren

Editor: Ben Wright

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