We were briefed to come up with an activation idea that would encourage people to try cooking more healthy meals at home. The answer, find a fun way to put recipes and ingredients into people’s hands. This stunt was so effective, city workers were queuing up for goodie bags and the chance to be part of the online video of the event.
Creative Directors: Adam Barker, Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Account team: Tony Scampoli, Emma Lambert, Sara Cunningham
Production company: Stir Fry Content Kitchen
Producer: Elsie Shaw, Jess Seinor
Head of content production: Calle Bolmgren
Editor: Ben Wright
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