Exciting News

In a significant move for Gatecrasher, Adam Feilding, Emma Lambert, Henry Billington and Magda Wood have all been elevated to the position of Associate Director, joining current Associate Director Steve Roberts as part of a newly created Management Group. These appoints coincide with Billington also being promoted to the position of Associate Creative Director

The change does not affect the ownership of the agency which remains shared equally among Managing Director Tony Scampoli and Creative Partners Adam Barker and Lori Canalini.

“Steve Roberts, Magda Wood, Emma Lambert, Adam Feilding and Henry Billington have all made significant contributions to the on-going success of the agency and we wanted to recognise that in a meaningful way,” said Scampoli.

“We also wanted to ensure that the future direction of the agency was shaped by fresh and diverse perspectives. We are all very excited for what the group will bring to the agency in the years ahead.”

THE LAST FEW MONTHS + AD PICKS

Here's a new Ad Picks, with some ads that caught my eye over the last few months +

The use of Ai tech is getting better and better. I use it almost everyday in programs like Photoshop, that adds a new level to what you can do.

France did this spot for women's football, tricking you to think it was men playing, but in fact it women.

Imagine googling first aid in an hour of need and getting shown an ad. Well, this is here to help. I really hope it breaks through.

Hoyts Cinema launched this new campaign, playing with the thought that people watch movies nowadays on devices they weren't originally meant to be viewed on. Simple, but effective communication.

I really like the use of graphics in this spot for Instagram, they stuck with me as a treatment. It really carries the story and draws me in. I'm sure I will use this as a reference for clients in the future on how to treat graphics.

Bravo to the craft in this spot. You don't see this level in craft, so it should be appreciated for every little bit for detail. I've always wanted a house with hidden doorways, perhaps not this small though.

One of the quirkiest spots I've ever posted, but I can't get it out of my head. 'As close as you can get to the concert' for a brand new TV. This is best spot of the campaign, but the others are worth a look too if you enjoyed it.

Telsta a telecommunications provider in Australia, did this fun spot supporting local AFL clubs, after the team bus breaks down who do they call? The direction has got many moments with a whole range of characters that make you smile. I've watched this multiple times every time I see it, I can't say that about many ads.

Hope to see you again soon.

NEW WORK - LIVELIGHTER

We were briefed to come up with an activation idea that would encourage people to try cooking more healthy meals at home. The answer, find a fun way to put recipes and ingredients into people’s hands. This stunt was so effective, city workers were queuing up for goodie bags and the chance to be part of the online video of the event. 

Credits

Client: LiveLighter

Agency: Gatecrasher Advertising, Perth 

Creative Directors: Adam Barker, Lori Canalini

Senior Art Director: Henry Billington

Copywriter: Hayley Kaptein

Account team: Tony Scampoli, Emma Lambert, Sara Cunningham

Production company: Stir Fry Content Kitchen

Producer: Elsie Shaw, Jess Seinor

Head of content production: Calle Bolmgren

Editor: Ben Wright

NEW WORK - CANCER COUNCIL WA - CLEAR THE AIR

 The powerful attraction and peer pressure surrounding vaping for young people is almost impossible to counteract. In order to get through the barriers, we decided to use vape industry tactics in our favour. These videos were designed to look like vape ads targeting young people, which then switched to reveal the true nature and hidden harms of the product.

Credits

Client: LiveLighter

Agency: Gatecrasher Advertising, Perth 

Creative Directors: Adam Barker, Lori Canalini

Senior Art Director: Henry Billington

Account team: Emma Lambert, Sara Cunningham

Production company: Stir Fry Content Kitchen

Producer: Elsie Shaw, Jess Seinor

Animator: Cameron Aitkenhead

Sound Design: Ben Wright

NEW WORK - LIFELINE WA

A new recruitment campaign for Lifeline WA.

Credits

Client: Lifeline WA

Agency: Gatecrasher Advertising, Perth 

Creative Directors: Adam Barker

Senior Art Director: Henry Billington

Managing Director Tony Scampoll

MAR/APRIL/MAY AD PICKS

It's been a busy few months with the arrival of my second child in April. 

This made my laugh and was well timed for me by Marmite. The 3D scans of babies are quite alien like and can be a bit weird looking. But when they come out it's one of the best moments of your life.

This is the last baby ad I promise, it's just very clever by IKEA and brave with the product being second best.

This ad made my smile and is a brilliant product demonstration. Please don't try this at home.

A great line and shows how Heinz dominates the ketchup market.

This really caught my attention; a striking visual display representing idea of a war of words. As the words are spoken the other person gets impacted, without either even throwing a punch, showing abusive language can affect people more than you think. Haven’t seen anything like this and it’s done so well.

I hope you enjoyed the ads, I'll catch you soon.

JAN/FEB AD PICKS

There's been some brilliant ads to start the year, let's jump straight into Ad Picks 2023.

This is a very clever medium for a car ad. Don't use big billboards like everyone else, use little ones only you reserving camera will pick up, It's a place you always look at too (I hope).

This Super Bowl for GM Motors made me laugh, Will Ferrell in a role he was born to play. There are some very clever moments, including Stranger Things. I loved the zombie bite connecting the start and end of the spot.

An ad asking people to make an ad? Intresting right? 

This mobile phone company in New Zealand did exactly that, for the many people who want to get their voice onto radio. They called up a number and left a message reading out the copy from the billboard. Each billboard had specific messaging as per location.

'Squarespace a website that makes websites' is brilliant. A Matrix feeling spot with Adam Driver. I liked the grade and the whole feeling of the spot.

The Yellow stickers on supermarket food show that it's been reduced, what do you make with all of these random bits of food? Some people can only afford these items. This company has created an app cookbook, scanning these barcodes will give you recipe suggestions, smart.

I can see this really making a difference.

This French spot is over 2 minutes. but how this story plays out it's pretty much a short film and it's worth it in the end for Canal +.