16 Feb 2011

"Christchurch Women's Refuge needed a campaign to show how their safe houses are a way out of violence. HooperNagel, Auckland's solution? They created tunnels made out of quotes taken from actual domestic violent cases. Then showed that Christchurch Women's Refuge is the light at the end of this tunnel." 

This is a campaign I did before Palmer Hargreaves, which has just run in New Zealand and it has been chosen in 'Best print of the week' on the Best Ads website. The ads are also shown below.

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