WEBSITE RELAUNCH

I've been working on relaunching my website for a while now. I wanted you to have a better user experience and it's now bigger and better than its ever been. It now has:

My advertising portfolio,

Even more illustrations

Faster loading work pages,

Larger images of my work,

Embedded videos,

Skype call me feature,

Email newsletters and much more.

Go and take a look for yourself now. Here are some screenshots to excite you.

MY AD OF THE WEEK .29 ROYAL EDITION

We now know the name, sex, time it was born and it's weight and I couldn't have been further off in the works sweepstake. But anyway, there has been a lot of royal baby ads from all sorts of brands appearing and I've found a lot of them quite average. But when I spotted this one (below), it stood above the rest for me. A great copy ad with a strong insight behind it. Well done Game.

MY AD OF THE WEEK .28

I watched the TV ad and liked it, then someone sent me the game, which swayed me. 'Be More Dog' is the new campaign by O2, supporting the new brands positioning of opening the possibilities of technology to all, encouraging people to embrace and get excited by everything that technology can offer. Here's the TV ad if you haven't seen it yet.

Watch it in YouTube

And here is the online game I mentioned, where you can play frisbee with the cat. It's a lot more fun than it sounds. Play it now. Instead of just clicking to throw the frisbee, you throw it from your phone (linked to your desktop via wifi). It's a nice use of technology that's been used by Google already and I can see even more brands using it in upcoming campaigns.

THE 20 TEAM RULE

About three and a half years ago I was doing this creative course called 'The Playground' run by Craig Kind (who works at AKQA) and Graham Painter (Saatchi and Saatchi). I learned a lot from them both and I wanted to share this rule they shared with me:

'If you had 20 creative teams, how many of them would come up with that same idea' 

It's good to hold yourself to this when reviewing your own work before you show your Creative Director. I bet the winning entries to D&AD and Cannes, didn't have a creative team that came up with an idea another 20 teams would have created, they would't be there otherwise.

MY AD OF THE WEEK .27

As I'm moving to Perth, Australia in just over a months time, I wanted to share an ad related to Australia and what better but this Land Rover ad by Y&R, for the Lions series win last week. I like clever timed ads, that are a real one off.

MY AD OF THE WEEK .26

Thanks to Creative Review for bringing this to my attention. As you know Black Sabbath are releasing a come back album after a decade away and what better way to raise awareness of this, but by cutting away the layers of old posters to reveal that they are back. Very simple and effective.