MY AD OF THE WEEK .43 HALLOWEEN EDITION

"How do you like Halloween without candy?"

Well this is what Oral-B and Crest toothpaste have done, swapping candy with healthy sweets for a group of kid in this quite mean but funny spot. Some of the kids reactions are priceless. Happy Halloween everyone.

Watch it in YouTube

MY AD OF THE WEEK .42

If you've missed this very simple and powerfully press campaign (which came out at the start of this week), here it is for you. It's been shared so many times and I've seen it on many of my creative newsletter subscriptions that it had to be this weeks 'My ad of the week'.

The ads for UN Women use real suggested search items in Google's autocomplete feature, which doesn't look great for Google really. I love how simple it is just having the search bar over the women's mouths.

I also read today that it's been the most shared article on 'Adweek.com' all year. Well done Ogilvy Dubai.

INSPIRING QUOTE .17

I just watched a video on Fast Co Create by Ricky Gervais. He tells his story about how he learned to write and this quote (which the video was focused around) was a really strong take away.

Watch the video yourself

MY AD OF THE WEEK .41

In Iceland they have just celebrated their Cancer Awareness month and what a better way to celebrate it, but to show off the famous pink ribbon by painting it onto a looping highway junction. I haven't seen this space being used like this before, have you? I'll never look at highway junctions the same again.

MY AD OF THE WEEK .40

This week it goes to 'Ron Burgundy' as he stars in a huge campaign for the Dodge Durango. They have snapped up the idiotic pitchman at his best before the release of the long anticipated, Anchorman 2.

There are going to be 70 videos overall and I've selected these 2 as my favourite. The ballroom spot was shown in the ad break of 'Dancing with the stars', which is great media buying and I really like ads that have been tailored to the show the viewers are watching.

They have also just started doing response videos to peoples tweets too. Check it out.

Watch it in YouTube

Watch it in YouTube

YOUNG GUNS AWARDS 2013. 20GUNS

For the second year running the Young Guns Awards (an awards for creatives under 30) have created an additional award section called 20Guns. The winner is decided by a public vote and it would be fantastic if you could vote for my work (see below) and please get as many people as you know too. I would really appreciate it and don't worry there is no signing up page.

Please vote for my work

MY AD OF THE WEEK .39

Intel launches its 'Look inside' campaign with this powerfully film honouring 16-year-old Jack Andraka. He won the grand prize at the Intel International Science and Engineering Fair, for his role in developing a new method to detect pancreatic cancer. A very inspiring watch.

Watch it in YouTube

NEW WORK

I've recently been busy networking and meeting Creative Directors since arriving in Perth. It was sometimes difficult to get meetings with them, add to that only knowing one person here at first. I had to make my arrival known. So before I left for Australia I bodley sprayed onto pieces of astroturf, the line 'Now on your turf' with handwritten messages on the back of each one, introducing myself to them. It has since got me quite a few meetings and it's been a great talking point.