NEW WORK: YOUNG LIONS 2014 DIGITAL

A month ago I told you I was made a Young Lions 2014 digital finalist and that I was going to share the work. So here is the start of my entry below, the brief was for Qantas. We sadly didn't win the 24 hour brief, but we came pretty close.

Problem: Customers don’t realise that Qantas are the only full-service airline in Australia.

Solution: Qantas don’t skip anything. So, we created an ad that highlights all the inclusions our competitors don’t provide. 70% of people skip pre-rolls, so we used that insight to highlight what the other airlines skip.

Pre-roll ad 1 45 seconds
Skip through 7 Qantas videos to highlight what you get compared to Tiger Air.
 

If you want to see the rest of the campaign visit: www.henrybillington.com/artdirection


Update 8th September

Me and Paul Donnelly (my creative partner for the Young Lions competition) had our achievement mentioned in August's edition of the Campaign Brief an Australia advertising industry magazine.