MY AD OF THE WEEK .112 CANNES LION EDITION

This week I'm not sharing an ad, but a short film from the 25th year of the Saatchi and Saatchi new directors showcase at the Cannes Advertising Festival. This short film is about a photographer and his dog who have an incredible bond that almost becomes broken when each suffer life-threating illnesses. It's an emotionally rollacoaster, but a lovely watch.

MY AD OF THE WEEK .111

There aren't many ads that make my laugh this loud. These crazy ads for crazy domains (the domain and web hosting site) have recruited Rhys Darby (from flight of the concords), who plays 5 crazy characters in 5 business scenarios to help communicate Crazy Domains' 5 easy steps to creating an online presence for small business. All 3 are worth a watch.

MY AD OF THE WEEK .110

A lot of advertising agencies are now creating products and new tech and here's another interesting one by Leo Burnett. Who have created this tech for Samsung to make roads safer in Argentina, which has a high car-accident fatality rate.
Trucks are always hard to over take especially on these roads, so on the back of trucks they put a digital monitor that would show vision from the front of the truck via a wireless camera, so you could overtake the truck safely. Do you think it will work?

MY AD OF THE WEEK .109

I've worked on briefs for cars genuine parts in the past and this ad is a nice approach from Land Rover, that uses the insight that cheap imitation parts might look the same but won't be capable of the same performance.