MY AD OF THE WEEK .117

It seems like there is an illustration theme being created here, with this week's 'ad of the week' being an illustration ad too. The style in this Honda ad is very different from last week though.

It's a stop motion story that brings 'the power of dreams' (Honda's ongoing line) to life with creative transitions to show their portfolio of cars, bikes and even walking robots in an interesting way. Even slightly dull products e.g the lawn mower (compared to the sports cars), is well thought out.

MY AD OF THE WEEK .116 RUGBY WORLD CUP EDITION

With the rugby world cup starting today, I wanted to share an ad for the tournament. I was engaged most with this lovely animated ad for 02. It shows a few of the England players growing into giants in suburbia and then across the whole of UK as fans get behind them and show there support.

It's extremely well crafted and I read it took 6,500 hand-drawn and hand-coloured character frames to create this ad over a period of 12 months.

MY AD OF THE WEEK .116

These print ads for Wrangler stood out for me, with these Wrangler vs Wrongler posters. The brand is aiming to motivate people on how to lead a better life, the Wrangler way, to extract the most of your day to day.

MY AD OF THE WEEK .115

Here is a powerful ad for PSA - Make Love Not Scars. As we see a young woman give tips on how to apply red lipstick. But when you see her face is half burned, it really makes you listen to find out what it's about and as she says at the end 'you'll find red lipstick easily in the market, just like concentrated acid'. 

It's a scary statement and it's definitely a strong CTA to make you sign the petition. I hope it works and please go on from this and sign to petition.

NEW WORK: THE SUNDAY TIMES AFL TATTOOS

This weekend The Sunday Times in Perth are giving away AFL tattoos (temporary, of course) with the paper. The tattoos are the emblems of the two Perth AFL teams - The Fremantle Dockers and West Coast Eagles, as they are both going to be in the finals (like the Rugby Union finals for British people reading this, but more complex) starting next weekend.

So we created this ad at Gatecrasher Advertising showing how committed people are to supporting their team and for fans to show their real commitment by getting a tattoo.

Inspiration for the original idea came from Monty Python/Terry Gilliam animation.

Credits:

Agency: Gatecrasher Adverting

Client: The Sunday Times, Perth

Illustrator: Angie Cass

Post-Production: The Office of John Cheese