Bowel Cancer is the number two cause of cancer deaths in Australia, yet an alarming percentage of people aren't using the free screening kit that gets mailed to them when they turn 50. Fear is a major barrier on two fronts; people are either afraid to face their poo (literally), or they're worried of what the test might find.
Here is the 45 second TVC below:
Credits
Agency: Gatecrasher Advertising
Client: Cancer Council WA
Art Directors: Henry Billington, Michael D'Silva
Copywriter: Adam Barker
Digital production: Scott Pelham, Jackey Leung
Sound: Brainestorm
Engineers: Mike Fragomeni, Justin Braine
Strategic Planner: Sophie Lawrence
Digital Planner: Aimee Binstead
Account team: Tony Scampoli, Emma Lambert, Joe Ferrante
Client: Melissa Ledger, Shannon Wagner
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