I didn't want to share any Christmas ads until December as there are so many out there. But anyway, this month I've got an interactive piece, an outdoor/experience and a hard hitting charity ad to finish things off.
This first ad is a great innovative way of using a pre roll ad to catch people’s attention.
The fashion brand Yoox created 15 second ads, that would show you a fashion item to purchase and if you skipped the ad, the item would be gone and offered to someone else (it couldn't even be found on their website). It's brave from the fashion brand, but I bet it got some good analytics of people visiting their site trying to find it and purchasing someone else.
You'd have to know what you like. It's not an ad for indecisive shoppers.
How good are you in interview situations?
Well CNBC with Droga5 upped the interview hardness by a thousand. They created a glass box in the middle of New York to promote their new show, which had real interviews held in them. Some of the people's reactions inside and outside the box are gold.
Could you handle this?
This is one of the most hard hitting ads I've ever shared. It's an Oxfam ad that needs sharing about the effects of companies in poor countires avoiding paying their taxes, which amounts to a staggering £78bn annually.
It's not easy to watch, but it hooks you in and it's well put together.
I hope you enjoyed this month's edition and I'll see you again in month.
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