JAN AD PICKS

30 Jan 2018

Happy New Year and welcome back to January Ad Picks.

Jumping straight in, IKEA have done some fantastic pregnancy ads in the past and they've created another cracker with this pee ad. They've created these print ads that are also a free pregnancy test, which you pee on to reveal a discount and to find out if you're pregnant. I've not seen anything like it before and it's a fun use of the medium.





This next ad is very moving video about an Uber driver, who lost her daughter to a drink driver. It's a very personal, powerful story and you really feel the emotion whilst watching it. I hope this video reaches people who will take an Uber home next time on a night out.


The last one this month is for Audi who have created the safety code. This is a code to add to your website, so drivers visiting your site whilst driving over 20km will be blocked from your site. I like sharing ads that have a bigger purpose to save people's lives and I hope it's something people do.


I hope you've enjoyed reading this month's Ad Picks and I'll see you next month. If there's any ads that you've loved this month, please share in the comment section below.

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