Jumping straight in, IKEA have done some fantastic pregnancy ads in the past and they've created another cracker with this pee ad. They've created these print ads that are also a free pregnancy test, which you pee on to reveal a discount and to find out if you're pregnant. I've not seen anything like it before and it's a fun use of the medium.
This next ad is very moving video about an Uber driver, who lost her daughter to a drink driver. It's a very personal, powerful story and you really feel the emotion whilst watching it. I hope this video reaches people who will take an Uber home next time on a night out.
The last one this month is for Audi who have created the safety code. This is a code to add to your website, so drivers visiting your site whilst driving over 20km will be blocked from your site. I like sharing ads that have a bigger purpose to save people's lives and I hope it's something people do.
I hope you've enjoyed reading this month's Ad Picks and I'll see you next month. If there's any ads that you've loved this month, please share in the comment section below.
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