A new outdoor campaign for Transperth.
By law, buses have right of way on the road, but some drivers tend to forget or ignore this. To bring awareness to this road rule, we got a little helping hand from Transperth staff members and their families.
Rather than telling people what to do, we took on a friendly approach in order to grab the attention of drivers and create safer roads for everyone.
Agency: Gatecrasher
Client: Transperth
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