NEW WORK - PERTH ZOO

We installed multiple decals over pavement cracks in high pedestrian traffic areas to encourage visitation to Perth Zoo over the Easter holiday period.

Keep an eye out for them if you're around South Perth over the next couple of weeks.

MAR AD PICKS

I missed my deadline by a couple of days. I've got a good excuse though as March has been a life changing month for my family with my wife giving birth to our first child, Theo at the start of the month.

Let's get cracking into the ads.

The first spot is very Wes Anderson esque, shall I say anymore?

The second spot is another brand creating a product, not an ad. They've created the Fire Vase, a flower vase that acts as a fire extinguisher, so when you throw it onto a fire the chemicals inside it put the fire out. The impact it has on the fire really surprised me, in a good way.

I hope this saves a lot of peoples lives and I can see them picking up some international awards for this one.

The last ad this month is this strong print campaign  'Belt Survivors', showing you even the tough guys wear seatbelts. The photography is really striking in the whole series and it stood out for me.

I hope you'e enjoyed this months delayed post. See you at the end of this month.