Everyone always looks out for the John Lewis ad, they are always good fun with an extremely high production, but they still haven't topped Monty the Penguin in my opinion.
This is the closest one to Monty the Penguin. What I enjoyed more than the ad itself was the dragon character promoting certain products on sale at John Lewis in multiple 15 second ads.
There's a great one of him getting the instructions for a Christmas pudding on Google home and just lights it up. It's simple and a fun product demo.
Hiding Christmas gifts is tough, I'm always looking for new spots every year. This ad hits a fun insight that no other Christmas ads this year have done.
I'll leave you with this crafted illustration ad for McDonalds, it brought a big smile to my face and it
was nice to see an ad from a fast food giant at Christmas that didn't have their products in every shot.
See you in January.
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