30 Apr 2021

Welcome to March/April's Ad Picks.

I don't know about you, but I've smiled at many people under my mask, then you realise you're wearing a mask and wonder what you actually look like. I love this image from Colgate toothpaste, it captures all the the smiling emotion through the eyes like you're there with them.

Newspapers are known to go up in flames quickly and some fires have even been sparked by them. This brand created the 'fireproof newspaper', a simple but effective product demostration helped share the message.

What a fantastic packaging idea 'The dissolving bottle' for this shampoo, no plastic, the soap is the bottle. Why hasn't anyone thought of this before?

Dove describe this inspiring campaign better than I ever would, making stock more inclusive.

Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. 

Check it out here.

You forget how lucky we are being in Australia. When COVID has locked us down a few times, there's always masks available. In Colombia they don't have this option, so this plastic bottle brand has showed people in these simple steps how to transform their bottles into their own masks. 

It's simple, clever and will save lives.

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