Taking a completely fresh approach to skin cancer prevention, this campaign is based on the theme ‘Two sides of the Sun’. It leverages the insight that the sun has a positive and nurturing side when the UV is below 3, but when it’s 3 or above, its damaging and destructive side takes over.
Creative Directors: Adam Barker, Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Adam Barker
Production company: Stir Fry Content Kitchen
Producer:
Director: Matt Pitcher
DOP: Ross Metcalf
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