THE MICROWAVE CHIP

The One Minute Brief team have teamed up with Chip Shop Awards for a new challenge: The Microwave Chip. You had a minute, to advertise the new Oscar Pistorius range from Nike. 

Here is my entry below with my creative partner Leon. I'll keep you updated with what happens.

MY AD OF THE WEEK .07

I found these press ads via welovead this week and I straight away thought how beautifully art directed they are. Using the urban environment around them to promote Jim Rickey (a shoe brand) in an interesting light. These are my favourite 3 from the campaign but you can see the rest of the campaign here. They could do some lovely ambient and stunts around this creative. I've already thought of a few ways straight away.

 

MY AD OF THE WEEK .06 VALENTINE'S DAY EDITION

I thought this ad from IKEA Australia deserved my themed ad of the week, with this amusing voucher for a free cot. It will be interesting to see how many people redeem their voucher. Delivery isn't included and if it's like the UK IKEA's you'll be queuing for the car park for hours, the baby will be born by the time you get home.

If there are any other Valentine's Day ads that you're enjoying this week, share them below.

MY AD OF THE WEEK .05

Monster haven't had an TV ad since 2008, but they've just come out with this cracker. It's beautifully shot with a lovely reveal, I don't want to spoil it for you.

MY AD OF THE WEEK .04 SUPER BOWL EDITION

It's that day in the year again, the biggest budget ads in the world are created with a most ridiculous media spend too.

To be honest I don't really like American Football, it's extremely stop start and I won't be staying up all night tonight to watch it. But from an advertising perspective you can see some lovely work (well it should be with a budget like that). This year the VW work is nice, but only nice, it's not as good as the last two years that set a benchmark. Snickers carries on with 'You're not you when you're hungry' that I've enjoyed and are very amusing, they have recruited Robin Williams as a football coach for this one, thumbs up. But my ad of the week goes too....

...Doritos. I saw this ad a few weeks ago when the 5 amateur directors winners shortlisted was announced (Doritos had asked amateur directors to 'Crash the Super Bowl' with the winner being played at the Super Bowl). It isn't a new idea of getting people to crowdsource the campaign and sometimes its worked better than others. But the shortlist was great and the winner is hilarious. After you've watched it, watch it back and spot the bits you might have missed the first time.

See the other 5 finalist. Would this one be your winner?