MY AD OF THE WEEK .74

I haven't shared some print advertising for a while, so I thought I'd share these ads for Rothammer (a beer). "When love is born, a friend dies",  shows mates mooring their friend who has fallen for a girl and now has less time for drinking. It's extremely well crafted and it deserves the Gold Lion it picked up at the Cannes Advertising Festival recently.

EAT THAT ELEPHANT BOOK COVER

I was approached to illustrate the cover of a book, all about clutter clearing. The company logo, that I had worked on in the past was an elephant, so I expanded on this and illustrated items of clutter to create the elephant's silhouette.

Check out the book on Amazon.

MY AD OF THE WEEK .73 CANNES EDITION

This week has been the Cannes Advertising Awards, one the biggest and best awards shows in the world. There's been loads of fantastic and inspiring work that has been awarded this week (see the winners here).

But I wanted to share this, it's from last year, but I didn't see it until now. It was shown at the Saatchi & Saatchi new directors showcase (one of many huge events that showcase new talent). Called It's Not Porn... I read it's the funniest fake ad at Cannes this year.

Watch it in YouTube

MY AD OF THE WEEK .72

With the world cup in full swing, I wanted to share this short film Nike have created. It's a nicely animated story about robots who take over the football world and the only people who can fix it are the best players in the world. I haven't sold it on you, but it's got some lovely animated parts. Though I did wonder why some of the players are playing in club kits.

Watch it in YouTube

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NEW WORK: YOUNG LIONS 2014 DIGITAL

A month ago I told you I was made a Young Lions 2014 digital finalist and that I was going to share the work. So here is the start of my entry below, the brief was for Qantas. We sadly didn't win the 24 hour brief, but we came pretty close.

Problem: Customers don’t realise that Qantas are the only full-service airline in Australia.

Solution: Qantas don’t skip anything. So, we created an ad that highlights all the inclusions our competitors don’t provide. 70% of people skip pre-rolls, so we used that insight to highlight what the other airlines skip.

Pre-roll ad 1 45 seconds
Skip through 7 Qantas videos to highlight what you get compared to Tiger Air.
 

If you want to see the rest of the campaign visit: www.henrybillington.com/artdirection


Update 8th September

Me and Paul Donnelly (my creative partner for the Young Lions competition) had our achievement mentioned in August's edition of the Campaign Brief an Australia advertising industry magazine.

MY AD OF THE WEEK .71 WORLD CUP EDITION

With the world cup starting next week or if you're reading this from my newsletter, yesterday. I thought it was time to share a world cup ad. I wanted to share this new one from McDonalds 'Go!', that uses unknown talent from around the world showing off there trick shots. It's nice to use unknown talent rather than Neymar, like everyone else. Some of the skills are impressive, it's a nice watch.

Watch it in YouTube