MY AD OF THE WEEK .83

Here's a pretty crazy stunt in South Korea, created by the extreme outdoor clothes company The North Face. Where customers, just browsing at the clothes section are faced with the floor moving from underneath their feet, making them have to climb the wall or in some cases trying to hang onto the clothes on the rails. They are then rewarded by a new jacket that they have to jump off the wall to grab, with the copy 'Never Stop Exploring' appearing on the floor to promote the companies line.

Only in Korea.