22 Oct 2014

A couple of weeks ago this TV ad ran; it is my first TV ad in Perth and it was created at Gatecrasher.

The brief was to celebrate The Sunday Times Magazine 'STM' turning 10, through a competition that was giving people the chance to win a trip to Abu Dhabi, then flying on to Rome for a feast of fashion and food. As it sounds, there was a lot to get into this 30 second ad; we were also limited with footage and Etihad (who had given part of the prize) needed some promotion too.

So our solution was to package the prize as a Glam Getaway (as the target audience was females), showing the prize through the glamorous sunglasses women wear, as if it could be them living the experience themselves.

No comments:

Post a Comment